Event Marketing - Sports. Entertainment. Arts - Certificate, Seneca Polytechnic

8 Months

Check Eligibility

About this course

This eight-month graduate certificate program explores the dynamic and growing industry of sports, entertainment, and events. It covers the roles of event properties, marketing agencies, and brand sponsors, focusing on strategic marketing and brand management to develop event properties and experiential marketing campaigns. The course is designed to prepare students for careers across private, non-profit, and public sectors involved in this multibillion-dollar global industry. It emphasizes hands-on learning, problem-solving, collaboration, relationship-building, and leadership skills, with an optional work term for practical experience.

Why this course is highly recommended

The program is highly recommended because it offers a comprehensive understanding of the evolving sports, entertainment, and events industry, including strategic marketing principles. It provides practical experience through an optional work term and is recognized as a pathway toward the Chartered Marketer designation by the Canadian Marketing Association. Additionally, students gain access to industry connections through affiliations with organizations like the American Marketing Association and partnerships with notable entities such as the Toronto Blue Jays.

Specialisation

The course specialises in sports, entertainment, and event marketing, with a focus on experiential marketing, sponsorship marketing, and digital content development.

Course fees

Application fees

9.27L

1st year tuition fees

9.27L

Living cost

Degree requirements

The course leads to an Ontario College Graduate Certificate in Sports, Entertainment & Event Marketing, with prerequisites and admission requirements not specified in the provided content.

English language test

DUOLINGO

120

IELTS

6.5

TOEFL

PTE

Want to learn more about the admission process, eligibility criteria, and acceptance rates for international students? Visit the Seneca Polytechnic admission page for complete details.

Career prospects

Graduates can pursue careers in sponsorship marketing, sports marketing, entertainment marketing, event and experiential marketing, digital and content marketing, brand management, and marketing management.

FAQs

Does the program include work experience?

Yes, there is an optional work term that provides valuable hands-on experience, though participation does not guarantee a placement.

Is the program offered online?

The program is delivered in a flexible format, with some courses delivered online and others in person. International students in flexible delivery courses must attend in person to be eligible for PGWP.