Diploma in Creative Advertising, Seneca Polytechnic

This two-year diploma program focuses on merging creativity with strategy in advertising. It offers a hands-on learning experience, collaborating with real clients and industry experts across each semester. In the first semester, students grasp advertising fundamentals within branding and marketing, then specialize in either the creative or business stream. The program emphasizes developing skills like account management, advertising, content creation, and design thinking. The experiential learning component includes building a professional portfolio by the third semester and creating an integrated advertising campaign in the final semester, preparing students for real-world industry environments. Opportunities also exist for participating in prestigious contests such as Cannes Lions, D&AD New Blood Awards, and others.