Graduate Certificate in Advertising (Digital Media Management), Durham College

Oshawa, Ontario

12 Months

Check Eligibility

About this course

This graduate certificate program focuses on digital media management in the rapidly evolving landscape of digital communication. It is tailored for students with prior education or experience in advertising and promotional communication, aiming to expand understanding of integrated campaigns and develop new skills in strategic planning, content creation, research, design, and digital program implementation. Students work on real-world client challenges through experiential learning and use industry-leading tools, including AI applications. The curriculum emphasizes digital strategy, social media, marketing, graphic design, and data analytics, equipping students with practical skills for various digital marketing roles. The program combines theoretical knowledge with hands-on projects, particularly through the on-campus ad agency, Collaboragency, where students gain valuable industry experience.

Why this course is highly recommended

This program is ideal for those passionate about digital media and marketing, especially if you already have a background in advertising or related fields. It offers a unique combination of academic learning and practical experience through industry-standard tools like Semrush, Vividata, and Monday.com, along with real client projects at Collaboragency. This hands-on approach ensures students are job-ready upon graduation, with current skills in digital strategy, content creation, and analytics—key areas in today’s digital marketing landscape.

Specialisation

The program specializes in digital media management within advertising, integrating social media and marketing courses to prepare students for navigating the digital landscape. It includes modules on content strategy, SEO, data analytics, and digital advertising, with a focus on leveraging contemporary digital marketing tactics. The curriculum also emphasizes visual communication, brand aesthetics, and digital engagement strategies, ensuring students are adept at creating effective marketing campaigns across multiple digital channels.

Course fees

Application fees

10.00L

1st year tuition fees

10.00L

Living cost

Degree requirements

Applicants need a diploma or degree in advertising, marketing, communications, or a related field. Alternatively, a minimum of three years of relevant industry experience, detailed in a professional resume with a letter of intent, may be considered. Proof of English language proficiency is required, and strong communication skills are recommended for applicants, especially those educated outside English-speaking countries.

English language test

DUOLINGO

115

IELTS

6.5

PTE

TOEFL

Career prospects

Graduates are prepared for roles such as social media coordinator, digital marketing assistant, content marketing specialist, SEO/SEM specialist, media planner, influencer marketing coordinator, digital strategist, and more. Opportunities exist across advertising agencies, in-house marketing teams, digital boutiques, media companies, not-for-profits, and other industries that require digital campaign management and content creation skills. The practical experience gained during the program positions students to succeed in diverse digital marketing careers.

FAQs

What are the tuition costs for this program?

For domestic students, the first-year tuition is $4,042 CAD, while international students pay $16,204 CAD for the same period.

Is the program PGWP eligible?

Yes, this is a PGWP-eligible program, which supports post-graduation work opportunities.