Diploma in Marketing (Business), Durham College

Oshawa, Ontario

24 Months

Check Eligibility

About this course

This Business Marketing program at Durham College offers a comprehensive two-year curriculum designed to prepare students for diverse careers in marketing within various industries. The program emphasizes real-world applications, combining industry-relevant subjects with practical experience through projects, internships, and industry collaborations. Students learn to develop marketing plans, execute integrated communication strategies, analyze market trends, and utilize digital tools essential for today’s marketing landscape. The program is supported by partnerships with over 100 industry leaders, including Rogers Media, CBC, and MLSE, ensuring students gain exposure to current industry practices and networks.

Why this course is highly recommended

The program's strong industry partnerships and real-world focus provide students with invaluable networking opportunities and practical skills that are highly sought after by employers. Students are equipped with up-to-date knowledge of marketing trends and technologies, and they also have the chance to earn certifications such as Microsoft Office Specialist, Google AdWords, and Hootsuite. Additionally, the program's track record of success, including awards at national competitions, highlights its effectiveness in preparing students for successful careers in marketing.

Specialisation

This program focuses on business marketing with an industry-specific approach. It covers areas such as marketing research, digital marketing, integrated marketing communication, campaign development, and strategic planning. The curriculum is designed to cultivate skills in designing effective marketing campaigns, conducting market research, and applying entrepreneurial strategies aimed at market growth and business development.

Course fees

Application fees

1.68L

1st year tuition fees

1.68L

Living cost

Degree requirements

The program requires an Ontario Secondary School Diploma (OSSD) or Mature Student Status, with Grade 12 English (C or U) and Grade 11 Mathematics (C, M, or U) as prerequisites. Additionally, students may need to complete pre-admission assessment testing or academic upgrading if they do not meet these requirements. The program is delivered in person over four semesters, with options for start dates in September, January, and May.

English language test

PTE

TOEFL

DUOLINGO

105

IELTS

Career prospects

Graduates can pursue roles such as digital marketing specialist, social media analyst, marketing coordinator, content creation specialist, and marketing data analyst. Other opportunities include positions in campaign management, brand analysis and management, business development, and marketing research. The program prepares students to work across various sectors including media, sports, hospitality, government, and retail, in roles that demand analytical, creative, and strategic skills.

FAQs

What are the admission requirements?

You need an Ontario Secondary School Diploma or Mature Student Status, with Grade 12 English and Grade 11 Mathematics. There are options for pre-assessment testing or academic upgrading if you do not meet these requirements.

What are the start dates for the program?

The program has start dates in September, January, and May, with varying durations and semester structures based on the intake.