Diploma in Advertising and Promotion, Durham College

24 Months

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About this course

If you're passionate about creativity and want to excel in the digital advertising landscape, this program is a great fit. It focuses on integrated marketing communications, teaching students how to craft effective campaigns across various media platforms. You'll learn about strategic planning, media buying, digital marketing tactics, and brand management, all through practical hands-on projects. The program emphasizes real-world engagement, allowing students to work with actual clients, participate in workshops, and utilize cutting-edge software and technology. Industry connections are a key part of the experience, providing networking opportunities for internships and future employment. Graduates will develop a comprehensive portfolio showcasing their skills in designing, executing, and assessing impactful advertising strategies.

Why this course is highly recommended

This program is highly recommended for students interested in the ever-evolving advertising world, offering practical experience working with real clients. Its close industry ties, use of the latest tools, and focus on hands-on learning prepare students for successful careers in marketing, advertising agencies, media companies, or in-house marketing departments. Graduates exit with a strong portfolio and industry-ready skills, making them attractive to employers.

Specialisation

The program specializes in integrated marketing communications, covering topics like strategic planning, digital marketing tactics, and brand management. Students gain expertise in creating memorable campaigns across multiple media platforms, with a focus on digital mediums, media planning, and analytical strategies.

Course fees

Application fees

9.19L

1st year tuition fees

9.19L

Living cost

Degree requirements

The program requires an Ontario Secondary School Diploma (OSSD) or Mature Student Status, along with Grade 12 English (C or U). Additional assessments or academic upgrading may be available for applicants missing these requirements.

English language test

DUOLINGO

105

TOEFL

PTE

IELTS

Want to learn more about the admission process, eligibility criteria, and acceptance rates for international students? Visit the Durham College admission page for complete details.

Career prospects

Graduates can pursue roles such as account executive, social media manager, marketing coordinator, media planner/buyer, or creative director. They can work in advertising agencies, media companies, marketing departments within companies, research firms, or production studios.

FAQs

What are the admission requirements for this program?

Applicants need an Ontario Secondary School Diploma (OSSD) or Mature Student Status and Grade 12 English (C or U).

Are there industry placement opportunities?

Yes, students complete a field placement of at least six weeks in a communications capacity at the end of the program, with opportunities to work for the program’s advertising agency, Collaboragency, if external placements are unavailable.