Certificate in Marketing, Douglas College - Coquitlam

This certificate program offers a practical grounding in marketing and business knowledge that can be utilized across various industries. Students develop core skills in customer relations, selling, advertising, marketing research, and management. The curriculum includes learning how to devise marketing strategies, conduct market research, and design promotional campaigns while understanding modern marketing techniques such as e-marketing, customer relationship management, and corporate social responsibility. Students also have the opportunity to gain real-world experience through the Business Internship program, where they apply classroom knowledge to business settings, performing tasks similar to junior management roles. This experience prepares students for entry-level marketing positions and helps bridge the gap between theory and practice.