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Bachelor of Business in Marketing, University of Wollongong - Australia

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About this course

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This Bachelor of Business program at UOW is designed to help you gain practical, real-world experience and establish valuable connections in the business world. The course covers core skills across all business functions and allows you to develop specialized knowledge in your chosen area. Your first year provides a broad understanding of key issues facing organizations today. In subsequent years, you can select a major in areas like Accountancy, Business Analytics, Economics, Finance, or other specializations. Alternatively, you can opt to complete advanced coursework without a major, gaining extensive knowledge across the field. The final year includes a capstone project to apply your learning collaboratively, with the option to undertake an internship for practical exposure. The program also offers the opportunity to transition into a UOW Integrated Master’s degree by completing the first three years, and then progressing to a master's in four years.

Why this course is highly recommended

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The course combines practical experience with academic learning, preparing students for real-world business environments. Its flexibility in majors and delivery modes, including online options, makes it suitable for diverse learners. The inclusion of a final capstone and potential internships offers valuable applied experience. Furthermore, the program’s design supports pathways into postgraduate studies, enabling students to extend their education quickly in a structured manner.

Specialisation

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Students can specialize in a range of majors including Accountancy, Business Analytics, Economics, Finance, Human Resource Management, International Business, Legal Studies, Management, Marketing, Public Relations, Sport Marketing and Management, Supply Chain Management, and Sustainable Business. Availability of majors depends on your chosen campus, with options across both on-campus and distance learning formats.

Course fees

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Application fees

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1st year tuition fees

19.73L

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Living cost

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Degree requirements

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Applicants need to have completed at least 13 years of schooling in Australia or equivalent. For English proficiency, an IELTS score of 6.0 overall with at least 6.0 in reading and 5.0 in speaking is required, or a TOEFL iBT score of 79. Minimum subject relevance in senior high school is advised, and meeting these criteria ensures eligibility for admission.
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English language test

PTE

54

IELTS

6

TOEFL

79

DUOLINGO

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Want to learn more about the admission process, eligibility criteria, and acceptance rates for international students? Visit the University of Wollongong - Australia admission page for complete details.

Career prospects

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Graduates can pursue careers as Business Analysts, Business Development Consultants, Conference Planners, Entrepreneurs, Operations Managers, Policy Analysts, Product Development Managers, Procurement Officers, Project Coordinators, Sales Managers, Start-up Founders, Venture Capitalists, and Venue Managers, among other roles. The program’s broad scope allows for diverse opportunities across sectors.

FAQs

What are the available majors in this course?

You can choose from majors like Accountancy, Business Analytics, Economics, Finance, Human Resource Management, International Business, Legal Studies, Management, Marketing, Public Relations, Sport Marketing and Management, Supply Chain Management, and Sustainable Business.

What are the English language requirements?

An IELTS overall score of 6.0 (with minimum 6.0 in reading and 5.0 in speaking) or equivalent TOEFL score is needed for admission.