Bachelor of Business in Sport Management, University of Canberra

Canberra, Australian Capital Territory

36 Months

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About this course

If you're interested in sports, this course is designed to develop your skills in sports management theory and practice. It explores the evolution of sport into a global industry and covers areas like community sports, Olympic events, and professional leagues. The program emphasizes essential skills such as competition management, stakeholder engagement, governance, policy development, legal perspectives, strategic planning, market research, and leadership. Designed with input from industry professionals and academics, it aims to prepare you for a career behind the scenes in sporting excellence, including roles in government, sports organizations, schools, universities, and more. With a strong focus on real-world application, the course offers industry placements and a university-wide elective component, enabling students to tailor their learning experience. The program also fosters professional networks and industry engagement, ensuring you are job-ready and well-connected in the sport sector.

Why this course is highly recommended

This course is ideal for those passionate about the sports industry and looking to combine business skills with sport-specific knowledge. It offers practical industry placements, allows students to build professional networks, and develops a broad understanding of how sport evolved into a global sector. The flexibility to undertake online or blended learning makes it accessible, and the internship opportunities with notable sports organisations like ACT Brumbies or Canberra Raiders provide valuable real-world experience. Graduates will be equipped with versatile skills applicable in a wide range of roles within sport, government, and related sectors, making it a great choice for those seeking a dynamic, career-oriented education.

Specialisation

The course features a Specialist Major in Sport Management, where students will undertake 24 credit points focused on key sport-specific topics. These include Principles of Sport Delivery, Stakeholder Engagement in Sport, High Performance Sport Management, Sport Innovation and Development, Sport Governance and Policy, Sports Ethics and Law, and The Commercialisation of Sport. This major provides a comprehensive understanding of the operational, governance, and ethical aspects of the sports industry, preparing students for specialised roles within sports organisations.

Course fees

Application fees

1st year tuition fees

20.75L

Living cost

Degree requirements

To complete the Bachelor of Business (Sport Management), students need to earn 72 credit points. This includes 48 credit points of core business and management courses, 24 credit points in the Specialist Major in Sport Management, and additional elective units. The core curriculum covers subjects like business decision-making, management, economics, stakeholder engagement, and research methods, along with internship units. The specialisation requires passing specific sport-related units, and students may also choose electives from across the university to broaden their knowledge and skills.

English language test

DUOLINGO

TOEFL

IELTS

PTE

Career prospects

Graduates with this degree can pursue various roles in the sport industry, such as competition manager, policy officer, governance officer, membership coordinator, game development officer, community engagement specialist, team manager, or sponsorship manager. The course prepares students to work with government agencies, sports clubs, schools, universities, and professional sports organizations. The broad management skills acquired also make graduates eligible for general management roles across different industries, providing a versatile foundation for a range of career paths in the sport and recreation sector.

FAQs

What English language score is required for admission?

An IELTS Academic score of 6.0 overall, with no band score below 6.0, or equivalent, is required.

Can I study this course online?

Yes, units are available in blended mode, online, or online plus, depending on your preference and placement requirements.