This course offers a comprehensive study of all aspects of events management. You'll learn how to creatively design and deliver a variety of events, from festivals and concerts to fashion shows, sports, esports, conferences, and luxury weddings. The course emphasizes developing skills in leadership, people, and project management while collaborating with venues, entertainment providers, caterers, and authorities. Participants will gain industry-approved qualifications in Licensing (BIIAB) and Health and Safety (IOSH). The curriculum covers event design, technology, marketing, operations, and business management, preparing you to operate effectively in the dynamic events industry. The course aims to equip students with the knowledge and practical experience to excel in organizing impactful live events, with an emphasis on industry collaboration and live project execution.
Why this course is highly recommended
This course is highly regarded due to its industry-focused approach and practical learning opportunities. With a strong reputation, it is ranked 15th in the UK for hospitality, event management, and tourism by the Guardian University Guide 2025, and Sheffield Business School holds prestigious accreditations. The course incorporates live projects, industry placements—up to 24 weeks—and networking opportunities with industry professionals and alumni. Students benefit from expert lecturers with real-world experience and industry connections with companies like Walt Disney, Warner Bros, and the Olympics. The curriculum emphasizes applied skills, safety, marketing, and leadership, providing graduates with excellent employability prospects across various sectors such as festivals, corporate events, weddings, sports, and experiential marketing.
The course covers a broad spectrum of event management topics, including experience design, marketing, safety, operations, and industry-specific qualifications. Optional modules allow focusing on areas such as experiential marketing, weddings and luxury events, outdoor and sports events, and the strategic experience design of events. The curriculum ensures a well-rounded understanding of both creative and operational aspects of event management, with opportunities for language studies and work placements. The flexible structure includes optional modules that enable students to tailor their studies towards their specific interests within the diverse field of events management.
Application fees
18.11L
1st year tuition fees
18.11L
Living cost
Applicants need 112-120 UCAS points, including at least 64 points from two A Levels or equivalent BTEC qualifications. Acceptable qualifications include A Levels like BBC to BBB, BTEC Extended Diploma grades DDM, Merit from T level, or a combination of qualifications such as EPQ, AS levels, and general studies. GCSE English language or literature at grade C or 4, and Maths at grade D or 3, are required. Additional recognized qualifications include Level 2 Literacy or Functional Skills Level 2 English, Level 2 Numeracy or equivalent. IELTS score of 6.0 with a minimum of 5.5 in all skills is required for non-native English speakers.

English language test
Want to learn more about the admission process, eligibility criteria,
and acceptance rates for international students? Visit the Sheffield Hallam University admission page
for complete details.
Graduates of this course can pursue careers in event agencies, outdoor and sports event management, wedding and luxury events, business events like conferences, festivals, experiential marketing, venue management, and client management. The industry is forecasted to grow significantly, reaching a worth of £27.6 billion by 2026. Alumni have secured roles with leading companies such as Walt Disney World, The Olympics, Google, Warner Bros, and the Science Museum. Graduates also work across sectors including hospitality, marketing, healthcare, tourism, education, and museums, often progressing to senior management positions in the vibrant global events industry.