MSc in Marketing and Brand Management, Oxford Brookes University

Oxford - UK,

12 Months

Check Eligibility

About this course

This MSc in Marketing and Brand Management at Oxford Brookes immerses students in the dynamic world of branding and strategic management across diverse industries. You will build a robust foundation in marketing theories and practical skills, focusing specifically on brand management. The course emphasizes marketing communication across traditional and digital channels like Instagram, TikTok, YouTube, and LinkedIn. Additionally, students will work with real-life client organizations, gaining experience in digital marketing, advertising, public relations, and influencer marketing. The program prepares graduates for roles in branding, advertising, marketing, and communications departments, with an option to undertake a paid work placement to enhance industry experience. The course is designed to foster responsible marketing leadership, working closely with industry partners including brands like Rolls-Royce, Red Bull, and LEGO, and collaborating with top advertising agencies and guest speakers from global firms.

Why this course is highly recommended

This program is ideal for students who want to engage with real brands and industry leaders, with opportunities for projects involving companies like Amazon, Harvard, and Lego. The collaboration with leading agencies such as McCann and WPP, along with guest lectures from firms like Meta, Amazon, and Harley-Davidson, provides invaluable industry exposure. The course’s focus on practical skills through projects, workshops, and industry software like Brandwatch and Adobe Creative Cloud prepares students to be job-ready in the competitive marketing sector. Its accreditation by the Chartered Institute of Marketing and Institute of Direct and Digital Marketing further enhances its professional credibility and relevance.

Specialisation

The course notably focuses on brand management within the broader marketing landscape. Modules such as Strategic and Sustainable Brand Management and Brand and Marketing Communications explore the latest research and practices in creating and managing brands, with an emphasis on ethical, environmental, and societal impacts. The curriculum integrates contemporary tools like social media and digital communication technologies, helping students develop advanced knowledge of tools, techniques, and societal considerations relevant to modern brand strategies.

Course fees

Application fees

1st year tuition fees

20.00L

Living cost

Degree requirements

Applicants typically need a minimum of a second-class honours degree or equivalent, although relevant work experience and professional qualifications may be considered. For international students, English proficiency must be demonstrated through an IELTS score of at least 6.0, with specific requirements for reading, writing, listening, and speaking, unless the undergraduate degree was completed in the UK.

English language test

PTE

TOEFL

DUOLINGO

IELTS

Career prospects

Graduates are prepared for roles such as brand managers, brand strategists, marketing executives, and communications managers in both agency and organizational settings. They can work in diverse sectors including FMCG, luxury, hospitality, travel, publishing, and manufacturing. Notable employers include global corporates like Amazon, Unilever, Mercedes-Benz, and Disney, as well as top advertising agencies like Ogilvy and Havas Media. Many alumni also start their own companies, leveraging their skills and industry connections gained during the course.

FAQs

What are the start dates for this course?

The course begins in September 2025, January 2026, and September 2026.

Is there an option for work experience?

Yes, students have the option to undertake a paid, supervised work placement, which extends the course duration to two years if selected.