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BA (Hons) in Marketing and Events Management, Oxford Brookes University
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About this course
Are you passionate about events and marketing? This practical BA course combines core marketing principles with hands-on event management. Over three years (or four with a work placement), you'll learn to create, plan, and manage a variety of events, from festivals to conferences, while developing your marketing skills. The program emphasizes applying theory practically through projects like markets, film nights, and music events, supported by industry connections. You will also have opportunities for placements or a year in industry to gain real-world experience, supported by Oxford Brookes' extensive network. The course is ranked 8th in the UK for Hospitality, Event Management, and Tourism according to the Guardian league table for 2025. Industry guest speakers and study abroad options further enrich your learning experience, preparing you to succeed in diverse roles in the events and marketing sectors.
Why this course is highly recommended
Oxford Brookes' programme stands out for its industry-focused approach, including practical event experiences and placements supported by strong industry connections. The course's ranking as 8th in the UK for hospitality and events management demonstrates its quality. Opportunities to work behind the scenes at major festivals and with leading organizations like Disney and BMW are possible. Regular guest lectures from industry professionals keep content current and relevant, while the chance to learn a language and study abroad further broaden your global outlook. The combination of hands-on projects, real-world placements, and expert guidance makes this course a strong choice for aspiring event and marketing professionals.
Specialisation
The course offers a blend of marketing expertise and events management skills. In the second year, you can tailor your studies towards interests like brand management, finance, or business strategy, reflecting the course's flexibility. Core modules include sustainable event planning, digital marketing, integrated marketing communications, and international marketing. You will further develop your skills through modules focused on digital transformation and customer experience, enabling a specialized approach in areas that interest you most.
Course fees
Application fees
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1st year tuition fees
18.05L
Living cost
-
Living cost
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Degree requirements
Applicants typically need a UCAS Tariff score of 120, achieved through A-levels (BBB), IB points (31), or BTEC qualifications (DDM). There are also alternative pathways for applicants with European, international, or foundation courses. If the required tariff isn't met, a foundation course like Foundation in Business can help you reach the entry standards.
English language test
PTE
65
TOEFL
80
DUOLINGO
-
IELTS
6
Want to learn more about the admission process, eligibility criteria, and acceptance rates for international students? Visit the Oxford Brookes University admission page for complete details.
Career prospects
Graduates of this course have a wide array of career options across events, tourism, hospitality, and marketing in various industries. Past students have secured roles in well-known organizations such as the Royal Opera House, Disney, and BMW, with many moving into roles in event planning, marketing, and management. The practical experience gained during the course provides a competitive edge, equipping students to work in sectors like charity, culture, entertainment, and corporate marketing.
FAQs
What are the start dates for this course?
The start dates are September 2025 and September 2026.
Can I take a work placement during my studies?
Yes, students have the option to undertake a placement year or summer job to gain practical industry experience.
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