Bachelor of Commerce in Marketing, University of Northern British Columbia

This Marketing program at UNBC offers students the chance to discover the skill set needed to become an expert marketer. It emphasizes creativity and innovative thinking to find, build, and serve markets for products and services. The program provides a solid foundation in all aspects of business like accounting, finance, and business information systems, with a focus on marketing in the upper years through courses such as behavioral marketing, strategic marketing, and marketing research. Students can also choose electives like sales management, Internet marketing, and international marketing, which are particularly valuable for small businesses and new ventures. The program aims to equip students with practical skills through market simulations and applied projects, making them strategic decision makers in marketing.