BBA in Marketing, University of New Brunswick

48 Months

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About this course

At UNB's Saint John campus, students pursuing the Bachelor of Business Administration with a concentration in Marketing gain the knowledge and skills needed for various roles across industries. The program prepares students for careers in marketing departments, agencies, and non-profit organizations by focusing on areas like product development, sales, marketing strategy, advertising, public relations, media buying and selling, event promotion, market research, and brand management. Students choose a concentration in Marketing by completing at least four designated courses, totaling 12 credit hours, which include core subjects like Business Research Methods and Consumer Behaviour, along with electives such as Marketing on the Internet and International Marketing.

Why this course is highly recommended

Students interested in versatile career opportunities in marketing will find this program highly beneficial. It equips graduates with a broad skill set applicable in private, public, and non-profit sectors, whether working in marketing departments or specialized agencies. The program emphasizes practical knowledge in areas like market research, advertising, and brand management, which are essential for success in today's competitive environment.

Specialisation

The specific focus within this program is on Marketing, allowing students to deepen their understanding and skills in this area through designated courses. To concentrate in Marketing, students must complete a minimum of four marketing courses, including required subjects like Business Research Methods and Consumer Behaviour as well as electives such as Public and Non-profit Marketing, International Marketing, and Marketing Communications.

Course fees

Application fees

11.82L

1st year tuition fees

11.82L

Living cost

Degree requirements

To specialise in Marketing within the BBA program, students must complete at least four courses (12 credit hours) from the designated marketing courses list. These courses include core subjects such as Business Research Methods and Consumer Behaviour, along with electives that enhance marketing expertise.

English language test

DUOLINGO

115

IELTS

6.5

TOEFL

PTE

Want to learn more about the admission process, eligibility criteria, and acceptance rates for international students? Visit the University of New Brunswick admission page for complete details.

Career prospects

Graduates of this program are prepared for entry-level positions across various industries. They can work in marketing departments, specialty marketing agencies, or non-profit organizations, engaging in roles related to product development, sales, strategic planning, advertising, media buying, event promotion, market research, and brand management.

FAQs

What are the core courses required for the Marketing concentration?

Core courses include Business Research Methods and Consumer Behaviour, with additional electives such as Marketing on the Internet and International Marketing.

How many courses do I need to complete to specialise in Marketing?

You need to complete a minimum of four marketing courses, accounting for 12 credit hours.