MSc in Digital Marketing and Advertising, University of Hull-London

12 Months

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About this course

This MSc programme is designed to equip students with advanced knowledge and skills in digital marketing and advertising management. It combines practical, hands-on learning with a focus on developing leadership and teamwork abilities through projects, case studies, and interactive discussions. Students will benefit from insights from senior industry guest speakers and will learn to navigate the fast-evolving digital landscape effectively. The course includes core modules such as Digital Marketing Strategy and Social Media Marketing, along with opportunities for specialization through a final research project or business-based project, preparing graduates for diverse roles in the digital marketing industry.

Why this course is highly recommended

This programme is highly recommended because it combines rigorous academic learning with practical industry insights, including guest speaker sessions by senior leaders. It is accredited by the IDM, AMBA, AACSB, and the Small Business Charter, which attests to its quality and relevance. The course emphasizes leadership, teamwork, and real-world application, making graduates well-prepared for careers in various digital marketing roles, from content management to digital strategy development.

Specialisation

The course offers specialization in digital marketing and advertising techniques, with modules covering areas such as social media marketing, influencer marketing, online advertising, and customer experience strategies. Students develop expertise in digital and social marketing channels, strategic advertising management, and managing customer journeys, gaining the technical and strategic skills necessary for success in these fields.

Course fees

Application fees

1st year tuition fees

18.67L

Living cost

Degree requirements

Applicants should hold a minimum of a 2:2 UK Honours degree or equivalent from an international university. English language proficiency is required, with an IELTS score of 6.0 overall, and at least 5.5 in each skill.

English language test

TOEFL

PTE

DUOLINGO

IELTS

Want to learn more about the admission process, eligibility criteria, and acceptance rates for international students? Visit the University of Hull-London admission page for complete details.

Career prospects

Graduates of this MSc in Digital Marketing and Advertising can pursue roles such as Digital Marketing Manager, Digital Strategy Specialist, Social Media Manager, Content Marketing Manager, or Digital Channel Manager. The programme’s comprehensive curriculum ensures students are ready to develop and execute successful marketing strategies, making them competitive candidates in a rapidly growing industry.

FAQs

What is the duration of the course?

The course lasts for 1 year, full-time, with classes two days a week.

Are scholarships available?

Yes, scholarships and bursaries are available for eligible international students.