BA (Hons) in Business Management (Marketing) (Sandwich), University of Greenwich

London - Canada,

48 Months

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About this course

This degree is designed to help you develop the knowledge and skills needed to manage, lead, and promote businesses through marketing. It expands on Greenwich’s BA (Hons) Business Management course, offering a comprehensive look at business strategy, functions, and leadership. An emphasis is placed on understanding both theoretical principles and practical applications, including digital marketing, data analysis, and creative content strategies. Students benefit from being taught at the Greenwich campus, which is situated in a UNESCO World Heritage Site in London. The course includes specialist modules that explore various aspects of marketing in depth, such as using digital tools and working in simulated agency environments with the latest software, fostering real-world skills. There are also opportunities to undertake work placements, providing valuable industry experience to complement academic learning.

Why this course is highly recommended

The course is highly recommended because it combines theoretical knowledge with practical experience, including access to state-of-the-art digital marketing tools. The university’s strong reputation is reflected in its TEF Gold award for outstanding teaching. Greenwich’s excellent ranking for marketing and graduate prospects in 2025 further underscores its quality. The opportunity for work placements enhances employability, and the curriculum is designed to prepare students for a variety of marketing roles across sectors. Studying at a historic, vibrant campus in London adds to the enriching student experience.

Specialisation

Students will have the opportunity to explore, in depth, a variety of areas within marketing. A key feature is the Digital Marketing Suite, which offers an authentic experience of working in marketing and advertising agencies, and supports collaborative projects utilizing advanced interactive software. The course allows for specialised focus in contemporary marketing fields, preparing students for diverse roles in the marketing sector.

Course fees

Application fees

1st year tuition fees

18.47L

Living cost

Degree requirements

Applicants require 112 UCAS Tariff points from qualifications such as A Levels, BTECs, T Levels, Access to HE, or equivalent international qualifications. The university makes use of contextual offers that may reduce the tariff requirement for eligible applicants. Specific GCSE requirements and other criteria may also apply, and prospective students are encouraged to consult the admissions policy for detailed information.

English language test

IELTS

TOEFL

PTE

DUOLINGO

Career prospects

Graduates of this programme are prepared for diverse roles in marketing and management, including positions as brand and marketing managers, content and digital marketing specialists, and market research analysts. The course’s emphasis on digital skills and work placements supports entry into sectors like retail, consultancy, start-ups, and social enterprises. Students can also pursue careers within private, public, or voluntary organizations and start their own ventures.

FAQs

Are work placements available?

Yes, students can apply for work placements, which are typically 9-12 months long and paid. The university supports students in arranging placements with organizations like the NHS, Disney, and others.

What is the fee structure?

For home students, the fees are £9,535 for the 2025/26 academic year, and for international students, it is £17,500.