BBA in Marketing, University of Wisconsin Milwaukee, Wisconsin

48 Months

Check Eligibility

About this course

This marketing program at the Lubar College of Business is designed to give students foundational knowledge in marketing that supports various organizational objectives. You'll learn how marketing influences customer needs through research, product development, advertising, pricing, promotion, and distribution. Since marketing is a dynamic field, it requires staying up-to-date with evolving customer behaviors, economic shifts, cultural trends, and industry competition. The curriculum helps you understand consumer motivation and behavior, analyze market research data, and apply marketing strategies across different sectors such as corporations, non-profits, and government organizations. The program combines core business courses with specialized marketing coursework to prepare you for real-world marketing challenges.

Why this course is highly recommended

The program’s strong faculty expertise across diverse marketing specialties like consumer behavior, internet strategies, branding, and customer relationship management ensures comprehensive education. It prepares students for a wide array of career opportunities in sales, advertising, product and brand management, retail, sports, entertainment, entrepreneurship, and more. Recent graduates have secured positions at notable companies such as Google, Harley-Davidson, Kohl’s, and Zywave, with an average starting salary of $57,431, highlighting the program’s career readiness and industry relevance.

Specialisation

Students can choose at least four elective courses from a selection including Entrepreneurship, Retail Management, Management of Promotion, International Marketing, Business to Business Sales and Marketing, Marketing Seminar, Internet Marketing, and a Marketing Professional Internship. These electives allow students to tailor their learning to specific marketing interests and industries.

Course fees

Application fees

1st year tuition fees

17.28L

Living cost

Degree requirements

To complete the Bachelor of Business Administration (BBA) with a major in marketing, students must fulfill the required coursework including 9 credits of core courses and 12 credits of elective courses, along with Business Foundation and Business Core courses. Additional details and specific course descriptions are available in the Undergraduate Catalog and the Program Checklists on the university's resources page.

English language test

IELTS

6.5

TOEFL

PTE

DUOLINGO

120

Want to learn more about the admission process, eligibility criteria, and acceptance rates for international students? Visit the University of Wisconsin Milwaukee, Wisconsin admission page for complete details.

Career prospects

Graduates from this program find opportunities in diverse sectors such as sales, consumer products, advertising, product and brand management, retail, sports, entertainment, and entrepreneurial ventures. The alumni work in roles like Marketing Coordinator, Digital Media Manager, Product Specialist, and Sales Excellence Associate, among others.

FAQs

What electives can I choose in the marketing program?

Students can select at least four electives from options like Entrepreneurship, Retail Management, Management of Promotion, International Marketing, Business to Business Sales and Marketing, Marketing Seminar, Internet Marketing, and a Marketing Professional Internship.

What kind of companies hire graduates?

Recent graduates have been employed by companies such as Google, Harley-Davidson, Kohl’s, Zywave, and many others in various roles across marketing and sales.