Bachelor of Arts in Advertising, Western Kentucky University

48 Months

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About this course

The Advertising major at WKU prepares students for careers in media, agency, and corporate advertising. It offers a combination of class projects, competitions, and hands-on internships, allowing students to build impressive resumes and online portfolios. In a rapidly evolving digital landscape, students learn about the transformation of advertising through digital technologies, including important concepts, methods, and successful communication strategies. The program emphasizes strategic analysis of advertising decisions, personal development, and applying knowledge to real-world situations, making students well-equipped for the changing industry.

Why this course is highly recommended

This course is ideal for students passionate about creativity, strategic thinking, and shaping brands through effective communication. It offers opportunities to develop skills in digital marketing, project management, copywriting, and more, which are highly valued by top advertising agencies like BBDO, McCann, and Grey Group. The program’s focus on real-world applications, competitions, and internships makes it a practical choice for those aiming to enter the competitive advertising industry.

Specialisation

The program offers a Digital Advertising Certificate that focuses on data-driven marketing, targeted campaigns, and digital tools across various media platforms. This specialization enhances students' skills in digital communication, brand visibility, and revenue growth. It complements the core advertising major, providing marketable expertise in digital advertising techniques.

Course fees

Application fees

25.15L

1st year tuition fees

25.15L

Living cost

Degree requirements

English language test

DUOLINGO

100

IELTS

TOEFL

PTE

Want to learn more about the admission process, eligibility criteria, and acceptance rates for international students? Visit the Western Kentucky University admission page for complete details.

Career prospects

Graduates from WKU’s Advertising program can pursue roles such as Account Manager, Graphic Designer, Digital Marketing Manager, Creative Director, Website Designer, and more. The training prepares students for diverse opportunities in media, advertising agencies, and corporate settings, supporting both entrepreneurial ventures and employment in well-known agencies like IPG, BBDO, and Leo Burnett.

FAQs

How can I enhance my digital advertising skills?

Students can enroll in WKU’s Digital Advertising Certificate, which teaches digital tools, techniques, and media platforms essential for targeted campaigns and data-driven insights.

Can I double major with advertising?

Yes, WKU offers partner majors such as Computer Science, Graphic Design, Communication Studies, Public Relations, Marketing, and others to help build complementary skills.