BA in Strategic Communication - Public Relations, Washington State University

Pullman, Washington

48 Months

Check Eligibility

About this course

The Public Relations program at Edward R. Murrow College of Communication focuses on teaching students how to create and maintain a positive brand image. It emphasizes analyzing audience personas, developing campaign strategies, and growing brand loyalty while fostering positive relationships with stakeholders. The program includes practical experience and internships that help students apply their knowledge in real-world situations. Students also benefit from interactions with expert faculty and opportunities such as participating in the student-run Crimson Creative firm, working with real clients to develop campaigns. The program prepares students for diverse roles in media relations, corporate communication, public affairs, and more, offering a comprehensive foundation in strategic communication.

Why this course is highly recommended

Students are drawn to this program because it combines practical experience, industry networking opportunities, and expert guidance. Key highlights include the Murrow Symposium featuring industry speakers, trips to major cities for agency visits, and participation in the Public Relations Student Society of America chapter. The program’s strong alumni network and career advising support students in launching successful careers in various communication fields. The integration of real client projects and professional development opportunities makes it ideal for those looking to gain hands-on expertise.

Specialisation

The program covers strategic communication principles, focusing on public relations, brand management, audience analysis, and campaign development. It also includes specialized areas like health communication and promotion for those interested in health-related public relations.

Course fees

Application fees

24.43L

1st year tuition fees

24.43L

Living cost

Degree requirements

The program offers a Bachelor's degree in Strategic Communication available at the Pullman campus. It also includes options for a Master's, Doctorate, Graduate Certificate, and Minor in related fields. Transfer students can have their credits evaluated via the Transfer Course Search Tool, and admission to the university and the major are separate processes. Specific prerequisites vary by program, and contact with academic departments is recommended for detailed guidance.

English language test

DUOLINGO

105

IELTS

6.5

TOEFL

PTE

Career prospects

Graduates with a Public Relations degree can explore careers in media or investor relations, corporate communication, public affairs, sales, advertising, branding, copywriting, and event planning. The program's focus on practical experience and networking helps students secure roles in various communication and marketing industries.

FAQs

Does the program offer online courses?

Yes, the Global Campus offers an online Master of Arts in Strategic Communication and Graduate Certificates in Health Communication and Promotion and Strategic Communication.

Are there opportunities for internships?

Absolutely! Practical experience and internships are built into the program, and students can also find internships through the university’s job board, Handshake, or departmental channels.