BSBA in Marketing (Supply Chain Management), University of Tennessee

48 Months

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About this course

This program focuses on teaching students how to identify customer needs and create value through strategic marketing. Students learn to target customers, develop value propositions, and communicate these through various channels like product design, pricing, advertising, and distribution. The coursework combines marketing principles with a broad-based business education that includes finance, supply chain management, operations, human resources, strategy, economics, and statistics. Emphasis is also placed on understanding social sciences to better grasp consumer preferences, preparing students for roles that involve decision-making and strategic planning within organizations.

Why this course is highly recommended

Students interested in a versatile career in marketing and supply chain management will benefit from this broad-based curriculum. It prepares them for potential roles across various areas such as advertising, brand management, sales management, and marketing research. The program emphasizes strategic thinking and provides a comprehensive understanding of business functions, making students well-equipped for management positions in dynamic organizational environments.

Specialisation

The program offers a concentration in Supply Chain Management, which equips students with expertise in logistics, demand management, lean operations, and global strategies for supply chains. This specialization allows students to understand the intricacies of managing supply chains effectively, integrating these concepts with marketing strategies for a holistic approach to business management.

Course fees

Application fees

25.54L

1st year tuition fees

25.54L

Living cost

Degree requirements

Students must complete between 120 to 124 credit hours, including core courses, electives, and specialized courses in supply chain management. The curriculum is structured across eight terms, with milestone requirements that include maintaining a 2.5 GPA, completing specific courses, and fulfilling Volunteer Core and general education requirements. From foundational courses like English Composition and Mathematics to advanced supply chain and marketing strategy courses, students gradually build their expertise.

English language test

IELTS

6.5

TOEFL

PTE

DUOLINGO

100

Want to learn more about the admission process, eligibility criteria, and acceptance rates for international students? Visit the University of Tennessee admission page for complete details.

Career prospects

Graduates are prepared for diverse roles such as marketing specialists, brand managers, sales managers, marketing researchers, and supply chain analysts. The program also opens pathways to management positions, leveraging both marketing strategies and supply chain expertise to meet organizational needs in various industries.

FAQs

What are the main areas of focus in this program?

The program combines marketing strategies with a focus on supply chain management, including logistics, demand management, and global sourcing, along with foundational business and social science courses.

Are there specialization options within the program?

Yes, students can choose from tracks like Customer and Brand Strategy, Digital and Visual Marketing, or Professional Sales, tailoring their studies to specific career goals.