BA in Journalism Advertising, University of Oklahoma

48 Months

Check Eligibility

About this course

The Journalism Advertising, B.A., is designed to equip students with comprehensive knowledge in media, advertising, and mass communication. Students will study foundational courses like Introduction to Media and Media Writing & Storytelling, alongside specialized advertising courses such as Advertising Research, Advertising Design & Visual Storytelling, and Advertising Campaigns. The program emphasizes both the theoretical and practical aspects of advertising, including legal and ethical considerations, media strategies, and storytelling techniques. Students are also encouraged to engage with advanced electives and internships to gain real-world experience, preparing them for a dynamic career in media and advertising industries.

Why this course is highly recommended

This program is ideal for students passionate about media and advertising, offering a balance of creative storytelling, strategic planning, and legal knowledge. Its blend of coursework, electives, and hands-on internships provides a well-rounded education suited to today’s media environment. Students who complete this degree will be well-prepared for careers in advertising agencies, media organizations, or public relations, making it a strong choice for those looking to build a versatile skill set in communication.

Specialisation

The core focus of this program is on Advertising within the broader field of Journalism and Mass Communication. Students will delve into essential topics like Advertising Storytelling, Media, Advertising Media, and Contemporary Problems in Advertising. The curriculum integrates both creative and strategic elements, preparing students to develop compelling advertising campaigns and understand the media landscape thoroughly.

Course fees

Application fees

1st year tuition fees

26.31L

Living cost

Degree requirements

To graduate with a BA in Journalism Advertising, students must complete at least 120 credit hours, including 39 major hours and 48 upper-division hours. A minimum GPA of 2.50 is required overall, as well as in the major and last 60 hours. The program includes coursework in core areas like English, history, science, and social sciences, alongside specialized courses like Advertising Campaigns and Media Law. Additionally, students must complete a minor of 15-21 credit hours and support courses such as Principles of Economics and Principles of Marketing.

English language test

IELTS

6.5

TOEFL

PTE

DUOLINGO

100

Want to learn more about the admission process, eligibility criteria, and acceptance rates for international students? Visit the University of Oklahoma admission page for complete details.

Career prospects

Graduates with a degree in Journalism Advertising are prepared for roles in advertising agencies, media companies, public relations, or marketing departments. Their skills in media storytelling, campaign planning, research, and legal awareness make them valuable in diverse communication and media-focused careers, offering opportunities in strategic planning, creative advertising, digital marketing, and more.

FAQs

Are there elective courses I can choose as part of this program?

Yes, students can choose electives such as Advanced Copywriting, Public Relations Principles, Digital Advertising, and International Advertising to tailor their learning experience.

Are internships included in the curriculum?

Yes, there is an internship option (JMC 3800) that students can take for 2-3 credit hours to gain real-world experience.