This Sport Entertainment Management MBA is offered in collaboration with the Dallas Cowboys and is exclusively available at UNT Frisco, near the Cowboys Headquarters. The program is designed to provide students with exceptional access to major sports organizations and industry professionals. It focuses on developing leadership and management skills tailored to the sport entertainment industry, with a strong emphasis on real-world applications and industry engagement.
Why this course is highly recommended
This program offers a unique partnership with the Dallas Cowboys and other major sports franchises like the Texas Rangers and Dallas Mavericks, providing students unmatched industry access. The curriculum is grounded in industry projects and guest lectures from top professionals, making graduates highly employable. As of Fall 2022, 100% of grads were employed, with many securing roles in prominent sports organizations or moving into promotions.
The program concentrates on sport entertainment management, integrating core business skills with industry-specific knowledge. It immerses students in topics such as sports marketing, event management, sports law, financial management, and organizational behavior, all within the context of the sport entertainment industry.
Application fees
16.01L
1st year tuition fees
16.01L
Living cost
The program requires 36 credit hours, including 18 hours focused exclusively on the sport entertainment industry.

English language test
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and acceptance rates for international students? Visit the University of North Texas admission page
for complete details.
Graduates are prepared for leadership roles such as Corporate Partnership Manager, Event Manager, Marketing Director, and Operations Manager. Many alumni are employed by major teams and organizations like the Dallas Cowboys, Dallas Mavericks, FC Dallas, Texas Rangers, and others, indicating strong industry connections.