BS in Marketing, University of Connecticut

Mansfield, Connecticut

48 Months

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About this course

The Marketing (BS) program at the University of Connecticut equips students with analytical skills for strategic business decisions. You'll learn how to determine target markets and customers, select suitable products and services, and develop competitive strategies. The coursework covers management of customers, distribution channels, products, brands, communication, and pricing, alongside the use of information to inform marketing decisions. This comprehensive program prepares students for roles in various marketing functions, emphasizing practical skills and strategic thinking.

Why this course is highly recommended

This program is great if you're interested in understanding how to manage marketing strategies effectively and make data-driven decisions. The inclusion of various concentrations offers flexibility to specialise in areas like digital marketing or sales, which are highly relevant in today’s job market. Additionally, the internships provide valuable hands-on experience, helping students build professional relationships and enhance employability.

Specialisation

Students can opt for optional concentrations in Digital Marketing & Analytics, Professional Sales Leadership, or Social Responsibility and Impact in Business. Each concentration requires completing specific courses with satisfactory grades, allowing students to tailor their studies toward their career interests in digital marketing, sales, or socially impactful business practices.

Course fees

Application fees

1st year tuition fees

33.00L

Living cost

Degree requirements

To earn the Bachelor of Science in Marketing, students must maintain a minimum GPA of 2.0 across all Marketing courses, with each course in Digital Marketing & Analytics or Professional Sales Leadership requiring at least a grade of C. The program requires completing core courses like Consumer Behavior, Marketing Research, and Marketing Strategy in residence, plus additional major courses. A maximum of three credits from internships or practicum courses can be counted toward degree requirements.

English language test

DUOLINGO

100

TOEFL

PTE

IELTS

6.5

Career prospects

Graduates of this program can pursue careers in various marketing roles, leveraging their strategic and analytical skills. The program's emphasis on internships helps students gain professional experience, opening doors to opportunities in marketing management, digital marketing, sales leadership, and roles focused on social impact.

FAQs

Are internships part of this program?

Yes, students can participate in for-credit internships like MKTG 4881 and MKTG 4882, which provide practical experience and help build professional relationships.

Can I specialise in a specific area?

Absolutely! The program offers optional concentrations in Digital Marketing & Analytics, Professional Sales Leadership, and Social Responsibility and Impact.