BS in Marketing- Undergraduate Transfer Program - UTP - Pathway - Standard - 2 Semesters, University of Alabama at Birmingham

Birmingham - Alabama, Alabama

48 Months

Check Eligibility

About this course

The Marketing program at Collat School of Business is designed to help you become a savvy marketing expert. It offers a broad spectrum of opportunities, ranging from creative roles to research and analytics. You'll take courses such as Distribution Management, Professional Selling, Market Research, and Integrated Marketing Communication. The program encourages engagement through activities like attending conferences and connecting with marketing professionals by joining the UAB chapter of the American Marketing Association. Depending on your preference, you can choose between on-campus and online delivery methods, with options including self-paced and enhanced online formats. Whether you're interested in digital marketing, marketing analytics, management, or retail, this program aims to prepare you for a variety of careers in the dynamic marketing field.

Why this course is highly recommended

This program is highly regarded for its comprehensive curriculum and the opportunity to engage with industry professionals through conferences and active participation in marketing associations. The flexibility of delivery methods—on-campus and online—also makes it accessible to a wide range of students. Additionally, the program emphasizes practical experience through internships and relationship-building courses, helping students to prepare for real-world marketing careers.

Specialisation

Students can choose from concentrations such as Digital Marketing, Marketing Analytics, Marketing Management, and Retail Marketing Management. These specialisations allow you to tailor your education to align with your career interests within the marketing industry.

Course fees

Application fees

1st year tuition fees

26.24L

Living cost

Degree requirements

The program offers a Bachelor of Science (BS) degree in Marketing. Specific course details and other requirements can be checked through the program's online catalog or by consulting with an admissions counselor.

English language test

IELTS

TOEFL

DUOLINGO

120

PTE

Career prospects

Graduates of the Marketing program can pursue careers in marketing management, digital marketing, professional selling, and retail. The broad spectrum of opportunities includes roles that require creativity as well as those focused on research and analytics, giving students a versatile foundation for their professional journey.

FAQs

What delivery methods are available for this program?

The program is available in on-campus, 100% online, self-paced online, and enhanced online formats. Some concentrations may not be available online, so it's best to check with an admissions counselor.

Can I choose a concentration in a specific marketing area?

Yes, students can select from concentrations including Digital Marketing, Marketing Analytics, Marketing Management, and Retail Marketing Management.