BBA in Marketing, Texas Tech University

48 Months

Check Eligibility

About this course

The B.B.A. in Marketing at Texas Tech University is designed to equip students with comprehensive knowledge and skills in marketing strategies, research, and communication. The program emphasizes communication literacy, covering various forms of communication central to marketing and business disciplines. Students will engage in coursework that prepares them for the dynamic field of marketing through foundational and advanced topics, including marketing research, international marketing, and marketing strategy. With a structured curriculum, students develop both theoretical understanding and practical skills necessary to succeed in marketing roles across diverse industries.

Why this course is highly recommended

This marketing program is recommended for students seeking a well-rounded business education with a focus on marketing. The curriculum integrates communication skills, marketing research, and strategic management, providing a solid foundation for future careers. The coursework prepares students for the evolving marketing landscape, including international aspects and digital communication, making it a strong choice for those aiming to excel in diverse marketing roles.

Specialisation

The program offers multiple opportunities for specialisation through electives such as Services Marketing, Consumer Behavior, International Marketing, and Sales Management. Students can tailor their studies by selecting courses that align with their career interests, including advanced topics like New Product Development and Integrated Marketing Communications. These specialisations are designed to provide specialized knowledge and practical experience in various marketing subfields.

Course fees

Application fees

20.34L

1st year tuition fees

20.34L

Living cost

Degree requirements

The program requires a total of 120 semester hours, combining foundational courses in business and communication with upper-division coursework in marketing. The curriculum includes core courses, electives, and specialization options. Students must complete specific communication literacy courses and a variety of required courses across different business disciplines, culminating in a comprehensive understanding of marketing principles and practices.

English language test

IELTS

6.5

TOEFL

PTE

DUOLINGO

100

Want to learn more about the admission process, eligibility criteria, and acceptance rates for international students? Visit the Texas Tech University admission page for complete details.

Career prospects

Graduates with a B.B.A. in Marketing from Texas Tech University are prepared for roles in marketing research, advertising, sales, retail, and international marketing. The program's broad curriculum helps students develop strategic, analytical, and communication skills essential for success in various marketing and management positions. Opportunities include working in diverse industries and pursuing managerial roles in marketing departments or consultancy services.

FAQs

What communication courses are included in this program?

The program includes courses such as MCOM 2310, PCOM 3373, ISQS 3344, MKT 3356, and MKT 4385 to develop communication literacy tailored to marketing.

Are there elective courses available for specialization?

Yes, students can choose electives like MKT 3351, MKT 3352, MKT 4350, and others to tailor their studies to their interests.