BBA in Marketing (Sports Marketing), Pace University

New York City, New York

48 Months

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About this course

The BBA in Sports Marketing at Pace offers students the chance to launch a career in the exciting sports industry. With the opportunity to intern at top sports organizations and work on sponsorship deals for Fortune 500 companies, students gain real-world experience and industry insights. The curriculum merges a strong marketing foundation with specialized courses in sports sponsorship, event marketing, and fan engagement, helping students understand how marketing propels sports business growth and influences consumer behavior. Emphasizing experiential learning, students have access to internships with leading sports organizations and partnerships with professional teams like the New York Knicks, Mets, and Brooklyn Nets. Faculty with industry experience guide students through practical projects, preparing them to thrive in the global sports business.

Why this course is highly recommended

Students choose this program for its focus on experiential learning and strong industry connections. Partnerships with major sports teams and organizations, combined with internships and real-world projects, prepare students for immediate entry into the industry. The curriculum’s focus on key areas like sports sponsorship and fan engagement, along with faculty's industry experience, ensure students gain both practical skills and professional networks essential for success in sports marketing.

Specialisation

This program specializes in Sports Marketing within the broader field of business administration. It focuses on core marketing principles enhanced with specialized courses such as Sports Sponsorship, Sports Marketing, and Special Events Marketing, equipping students with industry-specific skills and insights.

Course fees

Application fees

1st year tuition fees

42.73L

Living cost

Degree requirements

The program requires a total of 128 credits. Students can start their studies in Fall or Spring terms, and the program is eligible for F1 visas. It is not STEM-designated.

English language test

DUOLINGO

115

IELTS

6.5

TOEFL

PTE

Career prospects

Graduates will have a strong understanding of sports management and marketing, making them suitable for roles such as Account Coordinator, Brand Manager, Corporate Sales Director, Event Coordinator, Public Relations Manager, or Sports Agent. The program’s industry connections and internship opportunities increase prospects for employment at organizations like MSG, ESPN, and major sports clubs.

FAQs

What are the starting dates for this program?

Students can start in either the Fall or Spring semester.

Is this program F1 visa eligible?

Yes, the program is eligible for F1 visas.