BS in Marketing, Louisiana State University

This program is ideal for students interested in the fast-paced world of marketing, sales, and digital media, as it combines theoretical knowledge with practical experience. The availability of specialized concentrations allows flexibility to align with students' career goals, making it a comprehensive choice for those aiming to excel in roles like brand management, social media management, or data analysis.

Students can choose from three concentrations: Professional Sales, Digital Marketing, and Marketing Analytics. The Professional Sales track focuses on sales fundamentals, management, and real-world experience through practicum or internships. Digital Marketing emphasizes promotion strategies, consumer behavior, and digital content platforms. Marketing Analytics prepares students to make data-driven decisions by combining coursework with practical experience in analytics through practicum or internships.

Students will earn a Bachelor of Science (B.S.) in Marketing from E. J. Ourso College of Business upon completing the program. The course load includes subjects from Business & Economics, which has a high intensity, and Communication, which has a medium intensity, reflecting a balanced focus on business fundamentals and communication skills.

Graduates can pursue careers as content strategists, sales managers, marketing or brand managers, data scientists, social media managers, or market research analysts. The program prepares students for various roles in marketing and related fields, emphasizing skills in digital marketing, analytics, sales, and brand management.