BA in Sports Communication & Marketing, Long Island University Brooklyn (LIU Brooklyn)

Brooklyn, New York

48 Months

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About this course

The BA in Sports Communication & Marketing offered by the Roc Nation’s School of Music, Sports & Entertainment is the first of its kind in New York. This innovative program prepares students for careers in the dynamic sports media industry, which is part of a larger $500 billion sports industry that continues to grow. Students learn through experiential learning and gain access to renowned sports industry professionals. The program covers practical skills like sports writing, reporting, promotion, and content production for various media platforms, including social media. Students also have opportunities to connect with LIU’s extensive alumni network, which features sports reporters, publicists, and other experts in New York City and beyond. Graduates are equipped for careers in sports broadcasting, sports management, or sports information, with close proximity to major sports franchises in Brooklyn, such as the Brooklyn Nets at Barclays Center.

Why this course is highly recommended

This course is unique as it is the first of its kind in New York, combining industry experience with practical learning opportunities. Its location in Downtown Brooklyn offers students direct access to major sports franchises like the Brooklyn Nets, enabling real-world engagement. The program provides hands-on experience with sports reporting, social media, and advertising, leveraging LIU’s network of industry professionals. Graduates will be well-equipped for diverse roles in a rapidly expanding industry, making it an excellent choice for anyone interested in sports media and entertainment careers.

Specialisation

The program specializes in Sports Communication and Marketing, focusing on areas like sports writing, sports promotion, sports management, and media production, tailored to prepare students for roles in the growing sports media industry.

Course fees

Application fees

1st year tuition fees

35.33L

Living cost

Degree requirements

The degree requirements include core courses in English, history, philosophy, speech, mathematics, science, foreign languages, visual and performing arts, and social sciences. Students must complete major courses in sports information, sports marketing, sport management, and journalism electives, along with internships and experiential learning components.

English language test

DUOLINGO

100

IELTS

TOEFL

PTE

Career prospects

Graduates of this program are prepared for careers in sports broadcasting, sports management, and sports information, including roles such as sports reporters, publicists, social media managers, and content producers for traditional and online media platforms.

FAQs

What practical experiences will I gain?

You will gain practical experience in sports writing, reporting, promotion, hosting, and content production for diverse media, including social media.

How does the location benefit students?

Being in Downtown Brooklyn provides students with access to major sports franchises like the Brooklyn Nets at Barclays Center, giving opportunities for networking and internships.