Blogs 
Leap Digest 
Events 
About Us 
BS in Business Administration and Data Analysis - Digital Marketing and Advertising, Liberty University
Check Eligibility
About this course
This program equips you with skills in market research, digital marketing, and advertising, focusing on understanding consumer needs and preferences. You will learn how to attract, convert, and retain customers through digital content, while gaining a broad understanding of business principles relevant to both domestic and international markets. The coursework prepares students to serve effectively as modern business experts, integrating faith with learning in a professional environment. With an emphasis on hands-on experience, the program includes completing an internship and a capstone course, along with opportunities for transfer credits covering up to 75% of the degree. The program is accredited by the Accreditation Council for Business Schools and Programs (ACBSP).
Why this course is highly recommended
This course is recommended for students interested in mastering digital marketing skills crucial to today's business environment. The combination of practical experience through internships and a capstone project, along with the accreditation by ACBSP, makes it a credible choice. Additionally, students can transfer up to 75% of credits, offering flexibility in their education journey and a pathway to diverse career opportunities.
Specialisation
The specialization is in Digital Marketing & Advertising within the broader Business Administration & Data Analysis degree. The program offers focused courses such as Marketing Research, Digital Marketing in a Virtual World, Conversion and Optimization, and Customer Retention Through Digital Marketing, providing a comprehensive understanding of modern digital marketing strategies.
Course fees
Application fees
-
1st year tuition fees
21.35L
Living cost
-
Living cost
-
Degree requirements
The program requires completing 120 credit hours. It emphasizes hands-on experience, requiring students to complete an internship and a capstone course. The curriculum is designed to prepare students for careers in digital marketing, advertising, and other related fields.
English language test
TOEFL
61
DUOLINGO
90
IELTS
6
PTE
51
Want to learn more about the admission process, eligibility criteria, and acceptance rates for international students? Visit the Liberty University admission page for complete details.
Career prospects
Graduates can pursue roles such as Financial Analysts, Investment Bankers, Management Consultants, Loan Officers, Real Estate Agents/Brokers, Securities Analysts, and Entrepreneurs. The program prepares students for a variety of careers in digital marketing, finance, consulting, and real estate, among others.
FAQs
What is the total credit requirement for this degree?
The program requires 120 credit hours to complete.
Are there opportunities to transfer credits?
Yes, you can transfer up to 75% of the degree credits to Liberty University.
Table of content
