BA in Marketing, High Point University

48 Months

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About this course

Discover your passion for promotion through the Bachelor of Arts in Marketing at the University of Mount Union. This program is designed to prepare students for successful careers across various industries by developing essential skills taught by experienced faculty. Students have the opportunity to work on projects that support local businesses, thereby gaining practical, real-world experience. The curriculum includes a broad range of topics vital for marketing success, such as consumer behavior, integrated marketing communications, and global strategy. In addition to classroom learning, students can participate in internships with local agencies or regional companies, and engage in projects that can make a positive impact on the community. The program also offers exciting opportunities like conferences, seminars, and study abroad experiences, enriching the student journey beyond academics.

Why this course is highly recommended

This program is highly recommended for students who want to become influential leaders in marketing. It offers meaningful experiences through internships, projects with real clients, and participation in student organizations like the American Marketing Association. With expert faculty, hands-on projects, and internship opportunities, students will be well-equipped to stand out in the competitive marketing field.

Specialisation

The marketing major features a well-rounded education focusing on integrated marketing communications, consumer behavior, and global strategy. Students can also join the American Marketing Association chapter to connect with industry professionals, attend conferences, and expand their network. The curriculum emphasizes practical skills such as research, applied strategy, and policies in marketing to ensure students are industry-ready.

Course fees

Application fees

1st year tuition fees

Living cost

Degree requirements

The program requires students to complete 60 credit hours within the marketing degree, along with 32 credit hours in the well-rounded Integrative Core. Students are encouraged to participate in experiential learning opportunities, including internships, projects, and study abroad programs, which form part of the comprehensive curriculum designed to prepare them for their careers.

English language test

IELTS

6.5

PTE

TOEFL

DUOLINGO

100

Want to learn more about the admission process, eligibility criteria, and acceptance rates for international students? Visit the High Point University admission page for complete details.

Career prospects

Graduates from the marketing program can pursue careers in diverse areas such as advertising, promotions, public relations, sales, research, product development, and retail. The degree prepares students to excel in various settings including business, education, non-profit organizations, and government. Recent employers include companies like 3M Cogent, Carnegie Dartlet, and Charles Schwab. Many alumni have advanced to graduate schools such as Case Western Reserve University, Cleveland State University, and Columbia University, showcasing the program’s success in fostering career growth and further education.

FAQs

What kind of experiential learning opportunities are available?

Students can participate in internships, develop marketing plans for real clients, engage in study abroad, and take part in service-learning and research projects with faculty or peers.

How can students connect with industry professionals?

Students can join the American Marketing Association chapter, which offers networking events, guest speakers, workshops, and site visits.