BA in Strategic Communication, Drury University

48 Months

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About this course

The strategic communication major at Drury University prepares students for diverse careers in profit and nonprofit sectors. The coursework focuses on developing critical thinking, written, oral, and visual communication skills, along with the ability to create research-driven, integrated communication proposals. Throughout the program, students gain hands-on experience in various communication areas, including public relations, advertising, media relations, event planning, social media strategy, and fundraising. The program encourages internships to enhance professional skills and help students discover their specific career interests, making them job-ready upon graduation.

Why this course is highly recommended

Students are encouraged to complete internships which sharpen professional skills and help identify specific career interests, boosting their employability. The comprehensive curriculum combines theory with practical application, preparing students to excel in dynamic communication environments. Its focus on diverse communication skills and real-world experience makes it a valuable choice for those aiming for a vibrant career in strategic communication.

Specialisation

This major specializes in strategic communication practices across profit and nonprofit contexts, emphasizing research-driven campaigns, media management, and ethical communication strategies. It covers core communication theories, multimedia storytelling, and brand management, offering a comprehensive foundation for careers in media, public relations, advertising, and related fields.

Course fees

Application fees

1st year tuition fees

30.52L

Living cost

Degree requirements

To earn the degree, students must complete 42 credit hours of coursework in strategic communication. All prerequisites, including COMM 211 Presentational Speaking, must be completed before enrolling in advanced courses. The program includes core courses, major requirements, electives, and a senior portfolio project, which involves compiling a reflective document showcasing learning achievements.

English language test

IELTS

5.5

TOEFL

DUOLINGO

PTE

Want to learn more about the admission process, eligibility criteria, and acceptance rates for international students? Visit the Drury University admission page for complete details.

Career prospects

Graduates can pursue careers such as account services, media planning, copywriting, media relations, event planning, social media strategy, fundraising, and communication specialists. The program’s practical focus and internship opportunities help students prepare for roles in both profit and nonprofit sectors, equipping them for a variety of communication-related professions.

FAQs

What prerequisites are needed for enrollment?

All prerequisites must be completed prior to enrolling in core courses, including COMM 211 Presentational Speaking, which is recommended to be completed early.

Can I major in Strategic Communication if I already have another major?

No, students pursuing a major in Strategic Communication cannot also major in Organizational and Leadership Communication, or Multimedia Production and Journalism, nor minor in Communication.