BS in Advertising, Central Michigan University

48 Months

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About this course

The Advertising degree program at Central Michigan University offers students a chance to develop skills in creating compelling campaigns and understanding consumer behavior. With a focus on digital platforms, students learn about social media management, media technology, and the relationship between media and society. Practical experience is a key part of this program, with opportunities to work on real client campaigns, internships, and projects with actual companies like Huntington Learning Centers and Bissell Home Care. The program prepares students for a variety of careers in marketing, branding, and public relations, providing both theoretical knowledge and hands-on experience.

Why this course is highly recommended

Given the increasing use of digital platforms for marketing, the demand for skilled advertising professionals is rising. The program is nationally accredited and offers a curriculum enriched by industry-experienced faculty. Students gain real-world experience through internships and projects with real clients, and they have opportunities to participate in industry competitions and networking events through CMU’s Ad Club. Graduates are well-prepared for employment in advertising agencies, in-house marketing teams, and public relations firms, with a clear pathway toward a successful career in the expanding marketing industry.

Specialisation

Students can choose from three specialties within the advertising degree: Creative, which focuses on crafting captivating concepts and interpreting strategies across media; Account Management, which involves guiding client communications and managing relationships; and Media Buying, emphasizing research techniques and marketing interpretation skills. These specializations allow students to tailor their learning toward their career interests, whether in creative design, client management, or media planning.

Course fees

Application fees

17.34L

1st year tuition fees

17.34L

Living cost

Degree requirements

The program offers degrees in Bachelor of Arts (B.A.), Bachelor of Applied Arts (B.A.A.), or Bachelor of Science (B.S.). The total credit hours required range from 24 to 45 hours, depending on the specific pathway. The program is delivered on-campus, emphasizing interactive, practical learning alongside theoretical coursework.

English language test

IELTS

6.5

TOEFL

PTE

DUOLINGO

100

Want to learn more about the admission process, eligibility criteria, and acceptance rates for international students? Visit the Central Michigan University admission page for complete details.

Career prospects

Graduates of the advertising program can pursue roles such as Advertising/Promotions Manager, Advertising Account Executive, Copywriter, Graphic Designer, Media Buyer, and Sales Agent. The profession is predicted to grow, with potential salaries including $131,870 for managerial roles and around $58,910 for graphic design or sales positions. Many alumni find employment in prominent agencies like Deutsch, Digitas, and Campbell-Ewald, working across various aspects of marketing and advertising.

FAQs

What practical experience will I gain during this program?

You will work on real campaigns for actual clients, participate in internships, and have opportunities to work with campus publications and industry organizations like the CMU Ad Club, providing hands-on experience that prepares you for the professional world.

Are there any opportunities to earn scholarships?

Yes, students involved in student media organizations such as the Advertising Club or CM Life can qualify for scholarships like the Jim and Carol Wojcik Endowed Scholarship, which supports active members with additional funding and experience.