Sports Communication, Bradley University

Peoria, Illinois

48 Months

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About this course

Are you interested in reporting about athletes or sporting events? Do you want to pursue a career with a sports organization? The Charley Steiner School of Sports Communication at Bradley University offers you an exciting pathway into the world of sports media. From your first year, you'll gain hands-on experience writing for the campus newspaper, working with media outlets like ESPN and BravesVision, and seeking internships with minor league teams. The program emphasizes fundamental skills in journalism, production, management, marketing, and media relations, along with research and multimedia storytelling. As you progress, you'll develop a strong portfolio, participate in industry events, and attend professional conferences, preparing you to make your mark in sports communication.

Why this course is highly recommended

This course is highly recommended because it combines practical experience with classroom learning, offering opportunities to work with prominent sports organizations and media outlets. The program’s focus on real-world skills and industry networking, such as attending the Steiner Symposium, helps students build valuable connections. Graduates have gone on to work as on-air reporters, social media coordinators, and sports marketers with major organizations like ESPN, the Boston Celtics, and the Los Angeles Dodgers. The program’s strong industry ties and immersive experiences make it an excellent choice for aspiring sports media professionals.

Specialisation

The program is specifically geared towards sports communication, blending courses in journalism, media production, management, and marketing, with a focus on sports-related topics like sports media, ethics, gender and sport, and global perspectives. Students can choose electives like sports writing, announcing, social media, and digital analytics to tailor their learning to their career goals.

Course fees

Application fees

1st year tuition fees

34.27L

Living cost

Degree requirements

The program requires a total of 121 credit hours, divided among core communication courses, electives related to sports communication, and general education. Key courses include sports media, journalism, ethics, digital journalism, sports promotion, research, and issues in communication, complemented by elective courses like sports writing and communication law. The curriculum is designed to build foundational knowledge and specialized skills in sports communication.

English language test

IELTS

6.5

TOEFL

PTE

DUOLINGO

Career prospects

Graduates of this program typically pursue careers in sports sales, reporting, promotion, and management. Recent alumni have held roles as on-air reporters, columnists, social media coordinators, and recruiters with organizations such as ESPN, the Peoria Chiefs, Chicago Bears, Oakland Athletics, and Boston Celtics. The program’s emphasis on internships and industry connections helps students secure positions across professional, collegiate, and amateur sports organizations.

FAQs

What kind of hands-on experience will I get?

Students gain practical experience through sports writing, production, internships with sports organizations, and networking events like the Steiner Symposium.

Are internships a part of this program?

Yes, internships with major sports organizations such as NBC Olympics, the Pro Football Hall of Fame, and the Los Angeles Dodgers are available and encouraged.