BA in Marketing, Ball State University

48 Months

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About this course

Ball State University's Marketing major provides a comprehensive look into the world of marketing, exploring how creative brand managers, market researchers, and sales professionals influence consumer behavior and product branding. Students will delve into consumer lifestyles, niche markets, and consumer insights to understand the interaction between consumers and products. The program emphasizes hands-on learning and internships, giving students practical experience in real-world marketing scenarios.

Why this course is highly recommended

This marketing program is highly regarded due to its hands-on learning approach and internship opportunities that prepare students for real-world marketing careers. The program is also accredited by the AACSB, highlighting its quality and industry recognition. Students benefit from various scholarships and resources like the Center for Professional Selling, which offers valuable networking and practical experience.

Specialisation

The program offers a major in Marketing with options for a Bachelor of Arts or Bachelor of Science degree. Additionally, students can explore related fields like Professional Selling, which is supported by the Center for Professional Selling, a member of the University Sales Center Alliance, providing specialized sales training and networking opportunities.

Course fees

Application fees

1st year tuition fees

22.87L

Living cost

Degree requirements

Students need to complete 120 credits through on-campus coursework to earn a Bachelor’s degree in either Arts or Science with a major in Marketing.

English language test

TOEFL

IELTS

6.5

PTE

DUOLINGO

110

Want to learn more about the admission process, eligibility criteria, and acceptance rates for international students? Visit the Ball State University admission page for complete details.

Career prospects

Graduates with a marketing degree from Ball State University can pursue careers such as brand management, market research, sales, and other strategic marketing roles. The program’s practical training and industry connections through the Center for Professional Selling enhance employment opportunities in various marketing sectors.

FAQs

What types of degrees can I pursue in marketing at Ball State?

Students can choose between a Bachelor of Arts or Bachelor of Science in Marketing.

Are there internship opportunities included in the program?

Yes, the program emphasizes hands-on learning and internships, providing practical experience.