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Communication Arts: Concentration Media Management,MA, Austin Peay State University

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About this course

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The Media Management program offered by Austin Peay State University is a Master of Arts in Communication Arts that is entirely online, designed for a diverse range of students. It focuses on enhancing professional communication skills applicable across sectors like public relations, marketing, advertising, media management, and more. The program emphasizes applying communication theories to real-world challenges through flexible, 8-week courses, allowing students to progress at their own pace. It provides hands-on experience from the first class and offers a broad selection of electives for personalized studying. Additionally, students can choose to complete a master’s thesis, supporting future doctoral studies. The faculty brings extensive industry experience, including roles like PR manager, social media manager, and journalist. The curriculum covers applied communication theory, research methods, media law, public relations, marketing communication, and social media practices, preparing students for various media-related careers.

Why this course is highly recommended

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This program is ideal for students with diverse backgrounds interested in building or advancing their careers in media and communication. Its flexible online delivery suits working professionals and traditional students alike. The curriculum’s focus on applied skills, industry experience from faculty, and the chance to tailor electives make it highly valuable for those aiming to succeed in various media management roles.

Specialisation

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The program focuses on Media Management within the broader Communication Arts discipline. It offers a tailored experience with electives that help develop specific professional skills in media and communication, aimed at preparing students for careers across multiple media and communication sectors.

Course fees

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Application fees

NaNL

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1st year tuition fees

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Living cost

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Degree requirements

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The course offers the possibility to complete a master's thesis, which can be a requirement for those aiming for doctoral studies. Specific admission requirements and detailed degree criteria are available in the graduate bulletin, and students can apply for admission through APSU’s Clarksville Campus for all terms.
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English language test

DUOLINGO

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IELTS

5.5

TOEFL

61

PTE

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Want to learn more about the admission process, eligibility criteria, and acceptance rates for international students? Visit the Austin Peay State University admission page for complete details.

Career prospects

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Graduates of this program are equipped to pursue careers such as public relations, marketing, advertising, media management, human resources, strategic planning, media production, and non-profit work. The skills learned prepare students for a broad range of roles in the communication and media industries.

FAQs

What kind of professional experiences will faculty have?

Faculty have extensive experience in the industry, including roles like PR manager, social media manager, journalist, and filmmaker.

Is this program suitable for employed professionals?

Yes, the online format and flexible 8-week courses are designed to accommodate busy schedules of working professionals.