BA (Hons) Marketing & Business, Wrexham Glyndwr University

Wrexham,

36 Months

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About this course

The BA (Hons) in Marketing and Business at Wrexham University prepares students for the modern business world by developing their personal and professional skills. The program explores how consumer behaviour influences purchasing decisions, with a focus on current scientific thinking in areas such as decision-making and advertising. It integrates work-based learning, ensuring students are 'work ready' upon graduation. Practical experience is enhanced with optional industrial placements, allowing students to solve real industry problems. The course benefits from excellent links with major commercial research organizations and features guest lectures from practitioners, providing networking opportunities. Overall, it aims to equip students with strategic marketing knowledge and leadership skills suited to a dynamic marketplace.

Why this course is highly recommended

This course is highly recommended because it is part of a subject area ranked top 10 in the UK for Teaching Satisfaction in Business and Management, according to the Guardian University Guide 2025. It is accredited by the Chartered Institute of Marketing (CIM) and offers an optional level 4 CIM certificate in digital marketing and a level 5 CMI diploma in leadership and management upon graduation. The program’s focus on work-based learning and industry links ensures students gain practical, employable skills aligned with current market needs. The opportunities for networking, guest lectures, and real-world projects make it an excellent choice for aspiring marketing professionals.

Specialisation

While the program covers broad areas of marketing and business, it offers special features such as digital marketing, strategic management, and international trade. The curriculum is designed to deepen understanding of consumer behaviour, decision-making, and digital marketing techniques, preparing students for various roles in marketing and business management. The course also provides opportunities for students to develop industry-specific skills with optional modules like industry placements and digital strategy, supporting their career readiness in the competitive marketing sector.

Course fees

Application fees

1st year tuition fees

12.40L

Living cost

Degree requirements

Applicants need a minimum of 96-112 UCAS tariff points from at least two A levels or equivalent qualifications. GCSE Mathematics and English/Welsh (First Language) must be at Grade C/4 or higher, with consideration given to appropriate AS-Level and Level 3 Key Skills qualifications.

English language test

IELTS

PTE

TOEFL

DUOLINGO

Career prospects

Graduates can pursue diverse roles in the marketing industry, such as Advertising Account Executive, Digital Marketer, Market Researcher, Media Buyer, or Social Media Manager. The course’s focus on strategic marketing, consumer behaviour, and digital techniques equips students with skills in advertising, social media management, market analysis, and leadership, enhancing employment prospects across consumer-focused sectors.

FAQs

What practical experiences are included in the course?

Students have opportunities for work-based learning, including optional industrial placements where they can solve genuine industry problems and gain valuable workplace experience.

Does the course offer any professional certifications?

Yes, students can achieve an optional level 4 CIM certificate in digital marketing and a level 5 CMI diploma in leadership and management upon graduation.