BA Honours in Digital Media, Public Relations and Advertising, University of Westminster

London,

36 Months

Check Eligibility

About this course

The Digital Media, PR and Advertising BA is designed for students interested in exploring the commercial side of marketing communications and consumer culture. It prepares you for the evolving media and communication industries, focusing on digital media roles of the future. The course starts with a shared first year alongside students from other Digital Media pathways, where you learn the fundamentals of digital media, content creation, storytelling, and explore media's societal role. After the first year, you can choose to specialise further in PR and Advertising or switch to other pathways such as Communication, Journalism, or Media Production. In the subsequent years, you will build upon your skills with advanced practical projects, creating content across various platforms, and responding to real-world briefs. There are opportunities for work placements or studying abroad, plus industry-led modules that help develop sought-after skills for a career in digital media.

Why this course is highly recommended

This course is ideal if you're keen on developing high-level digital media skills that are in demand across various sectors. It embeds employability and enterprise skills through practical tasks, live briefs, and industry links, including options for work placements or international experiences. The course is delivered by experienced professionals, and students get the chance to produce content in a professional environment through the award-winning Smoke Media. Additionally, the course’s recognition by the Public Relations Consultants Association and its partnership with BAFTA albert Education highlight its industry relevance and focus on sustainability.

Specialisation

Students can specialise in Digital Media, PR and Advertising after the first year, with the option to choose other pathways like Communication, Journalism, or Media Production, depending on their interests and career goals. The course offers module options that tailor your degree towards your chosen field, including digital advertising, long-form journalism, media law, and user experience design, culminating in a final project tailored to your pathway.

Course fees

Application fees

17.95L

1st year tuition fees

17.95L

Living cost

Degree requirements

To qualify for this degree, applicants should meet the following: BCC at A levels or DMM in BTEC Extended Diploma, alongside GCSE English Language grade 4/C and GCSE Maths pass. International students require an overall IELTS score of 6.5 with 5.5 in each component. The course also considers a combination of relevant qualifications, with flexible entry pathways including foundation courses.

English language test

PTE

IELTS

6.5

DUOLINGO

TOEFL

Career prospects

Graduates from this course can pursue careers such as digital marketing executive, social media manager, PR officer, content creator, and advertising strategist. The programme’s industry connections and focus on practical skills prepare students for roles across sectors like media, public relations, advertising, government, and non-profits. Graduates have secured positions in reputed organizations like BBC, Sky, Ogilvy, and Financial Times, and can also continue their studies at postgraduate level.

FAQs

What is the duration of the course?

The course duration is either 3 or 4 years, depending on whether you opt for a placement or study abroad year.

Are there opportunities for work placements?

Yes, students can choose to undertake a work placement between Years 2 and 3, gaining practical experience and boosting employability.