BA Honours in Business Management (Marketing) with Placement Year, University of Westminster

London,

48 Months

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About this course

This dynamic degree program explores every aspect of marketing to prepare students for professional roles across the industry. It highlights the importance of data-driven marketing, covering areas like market research, consumer insights, digital communication, geo-demographic segmentation, and buyer psychology. The curriculum is regularly updated to reflect rapid changes in the field. Students gain hands-on experience via a state-of-the-art digital marketing lab that simulates a creative agency, field trips, real-world case studies, and project-based work. Past students have studied tourism marketing in Paris and created marketing campaigns for attractions like the Tower of London, working on tasks that mimic real projects such as launching a small hotel. Industry input shapes the course content, with opportunities for internships, guest lectures from notable companies like IBM, Coca-Cola, and LinkedIn, and strong industry links that support career development.

Why this course is highly recommended

This course is ideal for students passionate about marketing and seeking a practical, industry-connected learning experience. It features frequent guest lectures from companies like IBM, Coca-Cola, and Disney, and offers real-world practice through projects, field trips, and internships with organizations like the NHS and Barclays Bank. The opportunity to work in a digital marketing lab that mimics a creative agency provides valuable hands-on skills. The program's strong ties with industry prepare students for diverse roles in marketing, PR, brand management, and research. With alumni securing positions in renowned organizations such as the Bank of England and Goldman Sachs, students are well-equipped to launch successful careers.

Specialisation

The course offers a broad understanding of business combined with specialist marketing management knowledge. Students study core concepts like decision-making, marketing strategy, consumer behavior, branding, and market analysis, along with broader economic contexts. Modules at each level include topics like digital marketing, strategic perspectives, global marketing, and managing brands. Optional modules include foreign languages, and there are opportunities for study abroad or work placements, enhancing specialization in digital marketing, cultural marketing, and brand management.

Course fees

Application fees

17.95L

1st year tuition fees

17.95L

Living cost

Degree requirements

Specific entry requirements include a minimum of 112 UCAS Tariff points from qualifications like A Levels (BBC), International Baccalaureate, or BTEC Diplomas. Applicants need GCSE English Language and Maths at grade 4/C or IB grade 4. Non-native English speakers should have an IELTS score of 6.0 overall, with 5.5 in each component. The course is open to students with diverse qualifications, and there are partnerships with preparatory courses like the Kaplan International College London for those needing pathway programs.

English language test

TOEFL

PTE

DUOLINGO

IELTS

Career prospects

Graduates are prepared for roles such as marketing executive, brand manager, market researcher, PR officer, social media manager, and trainee management roles. The course's strong industry links and practical experience opportunities help students develop skills ideal for employment in SMEs, large corporations, the public sector, or the third sector. Alumni have secured positions at organizations like Lego, PricewaterhouseCoopers, and the Bank of England. The program also encourages entrepreneurial skills and offers industry projects, internships, and worldwide international experiences that boost self-confidence and global understanding, enhancing employability.

FAQs

What are the main practical components of this course?

Students get hands-on experience through a digital marketing lab, real-world projects, field trips, and internships with companies like the NHS, Disney, and Barclays Bank.

Are there international opportunities within the course?

Yes, students can undertake a study abroad or work placement year, including international exchanges and overseas internships at partner organizations.