BA Honours in Business Management (Digital Business), University of Westminster

London,

36 Months

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About this course

This course focuses on digital transformation, a key strategic challenge for businesses today. It combines general business education with specialist knowledge of digital business models and technologies. You'll learn about core business areas like accounting, management, marketing, HR, and supply chain, while also exploring how to leverage technology and manage business functions from both traditional and digital perspectives. The program emphasizes practical problem-solving with real-world examples, guest lectures, field trips, and case studies of digital giants like Uber and Amazon. Taught by academics with professional experience, the course aims to develop transferable skills such as leadership, communication, and critical evaluation, preparing graduates for high-demand digital roles. The course's design responds to the global shortage of digital skills and industry input from sectors including retail, pharmaceuticals, government, and healthcare.

Why this course is highly recommended

Studying at Westminster provides access to London’s vibrant political, media, and financial scene, enriching your learning experience. The program's strong industry links through guest lectures from companies like IBM, Coca Cola, and Disney enhance practical understanding. Embedding employability at every stage, including the possibility of internships, prepares you for a career in the high-demand digital economy. The diverse student body, real-world case studies, and emphasis on developing both business and technical skills make this course a standout for those looking to lead digital transformation in various sectors.

Specialisation

The course offers a blend of business essentials and digital specialisms such as web-enabled business, digital analytics, digital marketing technologies, and emerging technologies in business. Students can delve into areas like big data, blockchain, and mobile computing, gaining both technical and managerial expertise.

Course fees

Application fees

17.95L

1st year tuition fees

17.95L

Living cost

Degree requirements

Applicants should have UCAS Tariff points of 112, from qualifications such as A Levels, the International Baccalaureate, or BTEC Extended Diploma. Additional requirements include GCSE English and Maths at grade 4/C or IB grade 4. For non-native English speakers, an IELTS score of 6.0 overall, with 5.5 in each component, is necessary.

English language test

DUOLINGO

IELTS

PTE

TOEFL

Career prospects

Graduates are prepared to work in roles such as data analyst, digital marketing specialist, business analyst, project manager, and roles in web analytics and business change management. The course supports students in becoming entrepreneurs or industry leaders, with many alumni gaining experience through placements in organizations like NHS and Disney UK, now aiming for careers in the public and private sectors worldwide.

FAQs

What is the duration of the course?

Students can select either a 3-year or 4-year program, including options for a placement or study abroad year.

What are the tuition fees for international students?

International fees are £17,000 per academic year, and fees remain fixed once enrolled.