BA (Hons) in Fashion Industry (Branding and Marketing), University of West London

36 Months

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About this course

Studying Fashion Industry: Branding and Marketing at UWL will prepare you to become a skilled, industry-ready graduate who can blend creative business skills with strategic and innovative thinking. Developed in partnership with industry experts, the course offers hands-on experience through industry collaborations, live briefs, guest lectures, and internships, especially given its London location which provides excellent access to Fashion industry opportunities. The program emphasizes understanding fashion communication, marketing strategies, consumer analysis, and branding, and is designed to reflect the rapid changes in the global fashion market. Students will engage in modules that cover digital design, trend forecasting, visual merchandising, and fashion media, helping them develop practical skills that are highly valued in the industry.

Why this course is highly recommended

This course is well-regarded due to its strong ties with the industry, with access to live briefs, guest lectures, internships, and industry-led projects. It is part of a highly ranked university, being 30th in the UK according to The Guardian 2025 guide, and recognized for its student experience, teaching quality, and overall satisfaction in the UK. The program’s industry focus, London location, and career support make it an excellent choice for students aiming to build a career in fashion branding, marketing, or related fields.

Specialisation

The course offers a pathway in Branding and Marketing as part of the Fashion Industry program. It focuses on areas such as creative and strategic marketing, fashion media and PR, consumer experience, visual promotion, and data storytelling, giving students a comprehensive understanding of branding's role in fashion. At Level 5, students can further immerse themselves in specialist modules including fashion media, PR, and social responsibility, tailored to the branding and marketing sector.

Course fees

Application fees

1st year tuition fees

17.15L

Living cost

Degree requirements

Applicants need a minimum of 112 UCAS points from Level 3 qualifications, such as A Levels (grade B, B, C or above), BTEC Diplomas, Access to HE, T Levels, along with GCSE English and Maths (grades 9-4 / A*-C). Mature students with relevant work experience may be considered. For direct entry into later years, specific credits and experience are required, such as 120 undergraduate credits for Year 2 or 240 credits for Year 3.

English language test

PTE

TOEFL

IELTS

DUOLINGO

105

Want to learn more about the admission process, eligibility criteria, and acceptance rates for international students? Visit the University of West London admission page for complete details.

Career prospects

Graduates can pursue roles like brand and marketing specialist, trend forecasting, visual merchandising, retail management, digital marketing, e-commerce coordination, CRM, and wholesale brand management. The course prepares students for opportunities with prestigious brands and companies such as Louis Vuitton, Levi Strauss, and Mulberry. The program also offers internship opportunities and industry connections to support career growth within the fashion sector.

FAQs

What are the English language requirements?

You need a minimum IELTS score of 6.0 overall, with at least 5.5 in each component (Reading, Writing, Speaking, Listening).

Can I enter directly into Year 2 or Year 3?

Yes, if you have appropriate knowledge and credits, such as 120 undergraduate credits for Year 2 or 240 credits for Year 3, including equivalent qualifications or experience.