BA (Hons) in Business Analysis & Technology & Marketing, University of Strathclyde

Glasgow,

48 Months

Check Eligibility

About this course

This course at Strathclyde Business School focuses on developing skills in business technology and marketing, preparing students for a variety of careers in management and marketing sectors. Students will learn about the impact of technological developments and how analytical methods can be applied to business problems. The program emphasizes practical skills through case studies, student competitions, and opportunities for study abroad in the third year. The curriculum is broad-based in the first year and allows specialization from the second year, covering topics like business analysis, operations management, marketing principles, and consumer behaviour. Students will also benefit from the renowned Management Development Programme, which uses real business issues and team projects to build problem-solving and leadership skills.

Why this course is highly recommended

This course is highly recommended for students interested in the intersection of technology, management, and marketing. It is supported by Strathclyde’s triple accreditation, ensuring high-quality teaching. The program’s practical approach, including industry projects, competitions like CIM The Pitch, and study abroad options, offers valuable real-world experience. Graduates are well-prepared for a range of careers in management, marketing, consultancy, and finance, with a strong track record of employability in leading companies. The course fosters both technical and strategic skills, making students adaptable to modern business challenges.

Specialisation

Students can choose their specialization from the second year onwards, focusing on either Business Analysis & Technology or Marketing. The program offers a tailored pathway in each of these areas through specific modules, including advanced business analysis, operations, digital marketing, brand management, and strategic marketing in an international context. The final year provides opportunities to deepen expertise with modules like Business Analytics, Data Mining, ERP Integration, and Marketing Communications in the Digital Age.

Course fees

Application fees

20.69L

1st year tuition fees

20.69L

Living cost

Degree requirements

Entry requirements vary by qualification. For high school students, a typical offer is AAAA/AAABB at Higher level, with specific modules like English and Math. A Levels require ABB-BBB, and the International Baccalaureate requires 32-30 points. Competitive progression to the Honours year requires maintaining an overall average of at least 55% in Years 2 and 3 modules. Applications can be made through UCAS or direct for international students, with specific guidance on merit and potential for success.

English language test

DUOLINGO

TOEFL

PTE

IELTS

6.5

Career prospects

Graduates from this course have diverse career opportunities in sectors like consultancy, financial services, retail, and public organizations. Possible roles include business analyst, operations manager, risk manager, brand manager, media executive, and retail buyer. Many alumni are employed by top firms such as Barclays, Deloitte, P&G, NHS, and others. The program’s focus on problem-solving, technology, and communication skills makes students highly attractive to employers worldwide.

FAQs

What are the study abroad options?

Third-year students have the opportunity to study overseas at a partner institution for one or two semesters.

Are there competitions or internships available?

Yes, students can participate in the CIM The Pitch competition for a paid internship and compete in the Marketing Society Awards for a three-month paid internship.