MA in Global Media Management, University of Southampton

12 Months

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About this course

This course in global media management explores how digital media has transformed the way news, entertainment, and communication are created and consumed. It focuses on analysing the fast-changing digital landscape and influencing its development through in-depth research and practical projects. Students will examine the social, cultural, political, and technological impacts of digital media, developing an understanding of how people engage with content via the internet, social networks, press, and mobile media. The course emphasizes understanding organisational communication strategies using real-life case studies and equips students with skills to become digital media practitioners, covering topics from gamification to citizen journalism. Taught in an art-school environment with industry-standard software and equipment, it offers opportunities such as creating media campaigns, conducting research projects, and engaging with world-class researchers and industry visits. The programme aims to prepare students for careers in creative and communication industries or further academic study.

Why this course is highly recommended

Although the course will not be open for 2025 entry, it is highly regarded for its blend of critical theory and practical skills, taught by world-class researchers who are practitioners in their fields. The course emphasises employability through hands-on projects, industry visits, and real-world case studies, making it ideal for students aspiring to roles in digital media, communication, or further research. The strong focus on developing professional profiles and the opportunity to undertake independent projects, along with access to industry-standard tools, makes it valuable for those looking to succeed in the fast-evolving digital media landscape.

Specialisation

The course does not offer formal specialisations but provides a comprehensive overview of digital media practices, critical concepts, and insights into the creative industries, enabling students to tailor their learning through optional modules and research projects aligned with their interests in media, communication, and digital practices.

Course fees

Application fees

1st year tuition fees

27.97L

Living cost

Degree requirements

Applicants should possess a 2:1 degree in relevant subjects such as advertising, communication, history, journalism, marketing, philosophy, politics, psychology, sociology, or visual culture. unsuitable subject areas include architecture, business, computer science, digital media, drama, economics, engineering, finance, languages, law, management, sciences, and theatre. English language proficiency is required, with a minimum IELTS score of 6.5 overall, including at least 6.0 in reading, writing, speaking, and listening.

English language test

DUOLINGO

IELTS

6.5

PTE

TOEFL

Want to learn more about the admission process, eligibility criteria, and acceptance rates for international students? Visit the University of Southampton admission page for complete details.

Career prospects

Graduates of this MA often work in digital media groups, film and TV production, broadcasting, social media, publishing, marketing, advertising agencies, and retail sectors. They can also find opportunities in education, government, and charities. Typical roles include account manager, brand manager, social media manager, digital marketing executive, and media planner. The programme supports employability with skills in research, critical thinking, commercial awareness, communication, creativity, and leadership. Graduate salaries tend to average around £30,000, with high employment rates and opportunities for further study or entrepreneurial ventures.

FAQs

Is this course open for applications in 2025?

No, this course will not be open for 2025 entry. It is being replaced by Digital Media Practices (MA).

What is the duration of this course?

The course runs for a full 12 months, with the first 8 months dedicated to taught modules and research preparation, followed by a 4-month independent project over the summer.