BA in Digital Media and Society, The University of Sheffield

Sheffield,

36 Months

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About this course

This course offers a unique opportunity to understand the relationship between digital media and society from a social science perspective. You will explore contemporary challenges and real-world issues in a rapidly evolving field, supported by interdisciplinary research expertise. The program emphasizes practical skills such as digital media product creation, research using innovative digital methods, and understanding how social media influences societal dynamics. You will learn to research digital media content, design digital products focused on user needs, and analyze the power of digital media in shaping public opinion and information dissemination. The course also provides opportunities for work placements and study abroad, helping you gain relevant experience and global perspectives.

Why this course is highly recommended

Students are drawn to this course because of its innovative approach combining social science with digital media skills, enabling them to tackle modern societal issues creatively and practically. The program’s strong focus on real-world application, including work placements and research projects, prepares graduates for careers in digital media, marketing, journalism, and social research. The course is supported by expert staff engaging in cutting-edge research, providing students with up-to-date knowledge and skills. Its interdisciplinary nature, combining insights from sociology, media studies, and information sciences, makes it particularly relevant in today’s interconnected digital world.

Specialisation

As you progress, you'll have the chance to specialise further in areas like health, protest and social change, societal inequalities, digital health, digital storytelling, and more. The third year includes a dissertation based on your research interests, along with optional modules that allow you to deepen your knowledge in specific topics such as digital health, digital identities, algorithms, AI, and media law. This flexibility helps you tailor your degree to your career goals and research passions.

Course fees

Application fees

25.13L

1st year tuition fees

25.13L

Living cost

Degree requirements

The course is designed as a three-year program with an entry requirement of AAB at A Levels or equivalent, including a fourth Level 3 qualification. For mature students, the requirements are ABB plus a fourth qualification. Applicants must demonstrate good English language skills, with IELTS 6.5 or equivalent. The program also offers options for international students, including pathways such as the International Foundation Year. There is an opportunity for an optional placement year or study abroad, which can extend the study period to four years for additional experience.

English language test

TOEFL

IELTS

6.5

PTE

DUOLINGO

Career prospects

Graduates of this program are well-prepared for careers within digital media organizations, marketing agencies, or companies focused on social media and content creation. Roles such as UX designer, social media manager, digital media strategist, or researcher are common. The degree also supports careers in marketing, communications, journalism, social research, and public sector roles in education, charities, and city councils. Many alumni advance to postgraduate studies or work in international or national organizations, leveraging skills in research, digital content development, and social analysis.

FAQs

What are the entry requirements for this course?

The standard entry requirements are AAB at A Levels, including a fourth Level 3 qualification, or equivalent qualifications such as the IB with a score of 34. For mature students, requirements are ABB, and additional pathways are available for international students.

Can I study abroad or do a placement year?

Yes, students have the opportunity to extend their studies with a year abroad at one of over 250 partner universities worldwide, or to undertake a placement year to gain practical experience.