PhD in Management, University of Hull

36 Months

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About this course

The PhD in Marketing at Hull University Business School is a four-year full-time research program designed for those interested in producing an original piece of research in the field. The program emphasizes research that enhances knowledge within key marketing areas such as electronic and mobile marketing, social media, services marketing, ethical and non-profit marketing, B2B marketing, brand management, corporate social responsibility, relationship marketing, and advertising. Students are supported closely, with opportunities to attend conferences and travel, and have access to excellent campus facilities including a dedicated business school work room and the Postgraduate Lounge in the Brynmor Jones Library. This program is suitable for those aiming to contribute to both academic knowledge and practical marketing advancements.

Why this course is highly recommended

Hull University Business School’s PhD in Marketing is ideal for students passionate about advancing marketing research. It combines strong academic support, guidance from expert faculty, and access to excellent research facilities. The program’s focus on applied research that benefits both academia and industry makes it highly valuable for those looking to deepen their expertise and contribute meaningfully to the field. Additionally, students can participate in conferences and gain practical exposure, making it a comprehensive choice for aspiring marketing researchers.

Specialisation

The program offers research specializations in areas like social marketing and brand communities, cross-cultural advertising, online marketing, mobile shopping, consumer behavior, CSR, services marketing, financial services, new product development, service quality, customer loyalty, and customer relationship management. The faculty members include experts like Dr. Stephan Dahl, Dr. Wen-Ling Liu, Dr. David Harness, and Dr. Raphaël Akamavi, each focusing on specific subfields of marketing.

Course fees

Application fees

1st year tuition fees

18.26L

Living cost

Degree requirements

Applicants should typically hold at least a 2:1 Honours degree or its international equivalent. English language proficiency must also be demonstrated, with IELTS scores required as 6.0 overall (with no less than 5.5 in each competency) for 2024 entry, and 6.5 overall (with no less than 6.0 in each competency) for 2025 entry.

English language test

PTE

DUOLINGO

IELTS

TOEFL

Want to learn more about the admission process, eligibility criteria, and acceptance rates for international students? Visit the University of Hull admission page for complete details.

Career prospects

While the specific career outcomes are not detailed, completing this PhD program can open doors to academic positions, research roles within corporate or public sector organizations, and consultancy in marketing and related fields. The program prepares students for careers where they can produce impactful research, contribute to marketing theory, and apply their expertise in practical environments.

FAQs

What is the duration of the PhD program?

The full-time PhD lasts three years of research with up to 12 months for writing up, while part-time lasts six years with up to 24 months for thesis finalization.

Are there any opportunities for funding or scholarships?

UK students can apply for a Doctoral Loan of up to £30,301, and there are also specific funded PhD opportunities available through scholarships. It’s advisable to check the university’s funding page for more details.