BA (Hons) in Business Management with Marketing (with a foundation year), University of Hull

48 Months

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About this course

This course develops your skills to become a confident marketing professional and business leader. It offers a real-world, practical learning experience through live projects, placements, and internships with companies like Team GB, Bosch, Tesco, Microsoft, IBM, and McCain Foods. With accreditation from the Chartered Institute of Marketing (CIM), you'll gain access to their network, exemptions from professional qualifications, and invitations to marketing events. The curriculum covers core marketing disciplines such as branding, buyer behaviour, and digital marketing, alongside business management you’ll learn how to run a successful, sustainable enterprise. The focus is on hands-on experience from day one, allowing you to test your skills and develop a professional portfolio with real business challenges.

Why this course is highly recommended

This program is highly regarded for its practical approach, integrating live business projects, placements, and real-world challenges into the curriculum. It’s accredited by the CIM, boosting your professional credentials and network opportunities. The course is ranked 5th in the UK for teaching satisfaction and 4th for graduate career prospects 15 months after graduation, making it an excellent choice for students who want to succeed quickly in marketing and business fields.

Specialisation

The course primarily focuses on marketing within a business context, covering areas like branding, digital, social media, consumer behaviour, integrated marketing communications, and market research. It emphasizes current trends in digital and virtual marketing, providing a comprehensive understanding of contemporary marketing environments.

Course fees

Application fees

20.42L

1st year tuition fees

20.42L

Living cost

Degree requirements

Applicants need to meet the UCAS points criteria, with consideration given to experience and qualifications from both the UK and abroad. A personal statement is also essential to showcase motivation and previous experience. For international students or those requiring a student visa, evidence of English language proficiency is mandatory.

English language test

DUOLINGO

PTE

IELTS

TOEFL

Want to learn more about the admission process, eligibility criteria, and acceptance rates for international students? Visit the University of Hull admission page for complete details.

Career prospects

Graduates are highly employable in well-known companies like Heinz, Red Bull, Kelloggs, Siemens, Nestlé, Next, and Rolls-Royce. Many have also started their own businesses. The course offers strong support for sourcing placements and employer projects, with access to a global alumni network that can help with mentorship and professional growth.

FAQs

What are the entry requirements for this course?

Applicants need UCAS points based on their qualifications, and the university considers both UK and international experience and qualifications. A personal statement is also required.

Is English language proficiency necessary?

Yes, if your first language isn't English or if you need a student visa, you will need to provide acceptable evidence of your English proficiency.