BSc (Hons) in Sports Business Management (with Placement), University of Hertfordshire

48 Months

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About this course

Studying sports business management at Herts will equip you with practical knowledge for careers in sports and business management. With access to state-of-the-art facilities and partnerships like Watford FC, you will gain real-world experience. The course emphasizes understanding the business potential of the sports industry, covering key topics such as sports marketing, management, event planning, and finance. Practical experience is integrated through industry placements and partnerships to boost employability. You will explore sports industry operations in both the UK and globally, reviewing modern sports businesses and best practices. The degree prepares students for various career paths such as sports management, event management, sports administration, and entrepreneurship in the sports sector.

Why this course is highly recommended

This course offers a strong emphasis on practical experience through industry placements and partnerships, including exclusive opportunities with Watford FC for the 2024-25 season. The combination of academic learning with real-world industry exposure boosts employability significantly. The course is delivered by highly qualified staff with extensive research and professional experience, ensuring quality teaching. The university's excellent facilities, including a multi-million-pound Institute of Sport Building and sports village, support students' athletic and academic pursuits. Additionally, 93% of graduates are in work or further study 15 months after graduating, highlighting strong career prospects.

Specialisation

The course focuses specifically on sports business management, combining aspects of sports industry understanding with core business concepts. It develops leadership, strategic, and entrepreneurial skills tailored to the sports sector, with modules on sports marketing, finance, event management, and governance. Optional modules include sports ethics, funding, and behaviour change, allowing students to tailor their learning to specific interests within sports business.

Course fees

Application fees

1st year tuition fees

16.85L

Living cost

Degree requirements

Applicants typically need 104–112 UCAS points, with equivalent qualifications such as BCC–BBC at A level, 104–112 IB points, DMM BTEC, or similar. GCSE requirements include Grade 4/C in English Language and Mathematics. International students from non-English speaking countries must demonstrate an IELTS score of 6.0 overall, with at least 5.5 in each band. The university accommodates a flexible admissions approach, reviewing each application individually.

English language test

PTE

TOEFL

IELTS

DUOLINGO

105

Want to learn more about the admission process, eligibility criteria, and acceptance rates for international students? Visit the University of Hertfordshire admission page for complete details.

Career prospects

Graduates can pursue careers in event management, sports administration, leisure centre leadership, or operate their own sports businesses. The program prepares students for roles within private sports companies, government initiatives, or international sports organizations. Some graduates transfer into graduate schemes in related sectors, while others pursue postgraduate studies. The strong industry connections, practical experience, and CIMSPA partnership support a broad range of employment opportunities in sports management, marketing, public relations, finance, and governance.

FAQs

What are the entry requirements for this course?

Typically, applicants need 104–112 UCAS points, with acceptable qualifications including A levels (BCC–BBC), IB, BTEC, or T Levels. GCSEs in English and Mathematics are also required.

Is work experience included in the course?

Yes, practical experience is integrated via industry placements, sports experience modules, and optional sandwich or study abroad years, helping students gain valuable real-world knowledge.