MSc in Digital Marketing Management, University of Greenwich

12 Months

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About this course

The MSc Digital Marketing Management at the University of Greenwich is designed to equip students with expertise in digital channels, data analytics, customer experience management, content design, and search engine optimisation. Developed in collaboration with the Digital Marketing Institute, the course prepares students for a successful career in digital marketing by offering insights into digital marketing analytics, content creation, campaign management, and emerging technologies like virtual and augmented realities. It provides a practical experience by working with real company briefs and using the latest interactive software. Whether you're looking to become a digital marketer, an entrepreneur, or advance in the field, this programme offers comprehensive industry-relevant skills, supported by expert lecturers from both academia and industry.

Why this course is highly recommended

This MSc is ideal for those aiming to excel in digital marketing, whether you're an experienced marketer, a recent graduate, or an entrepreneur seeking to enhance your digital skills. The course's accreditation by both the Digital Marketing Institute (DMI) and the Chartered Institute of Marketing (CIM), along with the opportunity to gain a professional DMI diploma, makes it a valuable qualification. The programme’s practical approach, including working on live briefs and using an advanced digital marketing suite, ensures students gain hands-on experience that aligns with current industry standards.

Specialisation

The course covers a broad range of specialisations within digital marketing, including digital channels, data analytics, content creation, campaign management, optimisation, customer experience (CX), multiplatform integrated marketing, and emerging technologies like metaverse virtual and augmented realities.

Course fees

Application fees

1st year tuition fees

21.82L

Living cost

Degree requirements

Applicants should have an undergraduate (honours) degree at 2:2 or above in a relevant subject. Those without a degree but with professional qualifications or relevant experience may also be considered. International students should meet the specific academic and English language requirements listed by the university.

English language test

TOEFL

IELTS

6.5

DUOLINGO

PTE

Want to learn more about the admission process, eligibility criteria, and acceptance rates for international students? Visit the University of Greenwich admission page for complete details.

Career prospects

Graduates from this MSc programme are well-positioned to pursue senior management roles in various industries, especially in digital agencies and marketing teams. The university’s employability services support students in CV building, interview preparation, and career development for up to two years after graduation.

FAQs

What practical experience will I gain?

You will work with live briefs from real companies and use an advanced digital marketing suite designed to simulate working in a marketing or advertising agency.

Are there any professional qualifications I can earn alongside my degree?

Yes, along with the MSc, students can gain a professional diploma from the Digital Marketing Institute (DMI).