BSc (Hons) in Business and Marketing (with Sandwich Year), University of Central Lancashire

Preston,

48 Months

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About this course

The BSc (Hons) Business and Marketing degree focuses on how companies operate within competitive markets and communicate effectively with consumers. Students learn about contemporary challenges and opportunities in business and marketing and develop key skills associated with the industry, including analytical decision-making and consumer engagement tools. The course emphasizes practical industry experience through live projects, industry guest speakers, and opportunities for a 48-week paid placement. It combines academic knowledge with real-world application, preparing students for careers in marketing, business strategy, and entrepreneurship. The course is accredited by the Chartered Institute of Marketing (CIM) and the Chartered Management Institute (CMI), offering additional professional qualifications and networking opportunities.

Why this course is highly recommended

This course stands out due to its strong industry connections, including links with leading employers like ASOS, Adidas, L'Oréal, and Disney. It boasts a high student satisfaction rate and excellent graduate prospects, especially in the North West. The course’s accreditation by CIM and CMI enhances employability, and students benefit from expert academic staff, industry guest speakers, and entrepreneurial support through the Propeller Team. The opportunity for a paid placement and real-world projects ensures graduates are well-prepared for a successful career in marketing or business.

Specialisation

This course offers an in-depth exploration of key marketing principles such as consumer psychology, responsible marketing, digital marketing techniques, and contemporary issues like sustainability and neuromarketing. It prepares students to understand and navigate global marketing landscapes and includes optional modules that allow further focus on entrepreneurship, emerging markets, or digital media markets. The program also integrates practical projects such as consultancy work and business startup support, enabling specialization in various industry aspects.

Course fees

Application fees

1st year tuition fees

18.29L

Living cost

Degree requirements

Applicants need UCAS points ranging from 104 to 112 at A2, or equivalent qualifications such as DMM in BTEC Extended Diploma, or a Pass in the International Baccalaureate Diploma with the required points. Entry consideration also includes work experience and personal statement review. The course requires GCSEs at grade C/4 or above in Math and English. Students without these grades might consider foundation year options as an alternative route.

English language test

PTE

IELTS

DUOLINGO

TOEFL

Career prospects

Graduates from this course can pursue careers across various sectors, including marketing, digital marketing, consumer analysis, brand management, and entrepreneurship. The industry links and practical projects equip students with the skills needed to succeed in roles such as marketing manager, digital marketer, brand strategist, or business consultant. The CIM and CMI qualifications further augment employability, opening pathways in both the UK and international markets.

FAQs

What are the entry requirements for this course?

Applicants typically need 104-112 UCAS points at A2, DMM in BTEC, or a Pass in the IB Diploma with the corresponding points. Work experience and personal statements are also considered.

Are there opportunities for international students?

Yes, the course is available to international students, with tuition fees of £17,325 per year for full-time study. Specific entry requirements for international applicants include meeting English proficiency standards such as IELTS grade 6.0.