The Business Analytics MSc at the University of Bath is designed to help you develop a deep understanding of how companies use big data to gain valuable business insights. You'll learn how to transform data into knowledge through practical experience with leading business intelligence software and real data interpretation. The course includes guest lectures from industry experts, including a unit co-delivered by a specialist from IBM, ensuring you stay connected with current industry practices. It aims to equip graduates with the skills necessary for a career in data and decision analysis, which is increasingly vital as businesses recognize the importance of big data.
Why this course is highly recommended
Graduates of this program benefit from practical experience with the latest analytics software and programming, along with industry engagement including guest lectures and project work with partner organizations such as IBM. Ranked in the top 100 worldwide and top 10 in the UK for its category, the course offers excellent employability prospects, with over 80% of recent graduates securing jobs within three months. Its focus on applying research to real business problems and developing professional skills makes it highly attractive to global employers seeking skilled data analysts.
This MSc focuses specifically on business analytics, a field combining technical skills with business understanding. It covers key concepts like data mining, machine learning, forecasting, and database management, preparing students to handle real-world data challenges in various sectors.
Application fees
27.97L
1st year tuition fees
27.97L
Living cost
Applicants should have an undergraduate degree in any discipline with high quantitative content, such as mathematics, statistics, computer science, engineering, physics, or social sciences with quantitative focus. A UK equivalent of a 2:1 or above is generally expected. Programming experience is advantageous, and relevant work experience can sometimes substitute formal qualifications, provided it is within three years. Different international qualifications are accepted—criteria vary from country to country, but generally include specific GPA or percentage thresholds and language proficiency with IELTS scores of at least 7.0.

English language test
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Graduates are prepared for diverse career opportunities across sectors like finance, consulting, management, and technology. With expertise in big data and decision analysis, they can work as data analysts, business intelligence managers, or decision support specialists. The course's industry connections and practical dissertation work also open pathways to roles in data-driven strategic planning, analytics consulting, and even entrepreneurial ventures. Many graduates progress quickly into high-demand analytics roles or pursue further research such as a PhD.