BA (Hons) Sports Management (with Placement), University College Birmingham

Birmingham - UK,

48 Months

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About this course

The Sports Management BA (Hons) or FdA offers a comprehensive education in the business side of sport, developed in partnership with industry standards. The course covers key areas like marketing, event management, strategic leadership, and digital media, preparing students to succeed in the fast-paced sports industry. Notably, it is the first sports management degree in the world accredited by the Digital Marketing Institute (DMI). Students benefit from state-of-the-art facilities, including a Human Performance Centre, sports injury clinics, and partnerships with local sports clubs. The course emphasizes practical experience through residential visits, industry speakers, and an optional 48-week paid placement. Industry recognition is reinforced by accreditation from CIMSPA, offering membership benefits. The program aims to equip students with the necessary skills to manage sports teams, organize major events, or work in sports sponsorship, making graduates highly employable in this expanding sector.

Why this course is highly recommended

The course is industry-recognized, with accreditation from CIMSPA and the Digital Marketing Institute, providing students a competitive edge and industry memberships. It combines academic learning with practical experience, including residential trips abroad and an optional paid placement year, offering real-world exposure. The investment of £44 million in facilities shows the university’s commitment to providing excellent resources that support student success. Additionally, being the first sports management degree accredited by the DMI highlights its innovative and industry-aligned curriculum. The course’s diverse modules, professional partnerships, and emphasis on employability make it a standout choice for aspiring sports industry professionals.

Specialisation

This course offers distinct learning pathways focused on four key areas: Leadership and Management, Marketing and Communications, Research, and Planning and Performance. These pathways allow students to tailor their learning experience towards their career interests, such as football scouting, social media management, or sports analysis. The modules are designed to develop industry-specific skills, from strategic leadership to digital marketing, ensuring a well-rounded expertise aligned with the sports business environment.

Course fees

Application fees

1st year tuition fees

Living cost

Degree requirements

For the BA (Hons) program, applicants should have a minimum of CCC at A-level or equivalent, with a UCAS Tariff of at least 96 points. BTEC applicants should have a profile of MMM, and T-levels must include a core component of grade C or above. The FdA requires a minimum of CD at A-level or 48 UCAS Tariff points, with equivalent qualifications considered as well. The course also considers non-Tariff Level 3 qualifications and relevant work experience for mature students, including management or supervisory roles.

English language test

DUOLINGO

IELTS

TOEFL

PTE

Career prospects

Graduates can pursue roles such as sports marketing manager, business development manager, sports strategy officer, fitness centre manager, sports development officer, or event manager. The salaries for these positions typically range from around £23,000 to £33,500. The course equips students with the skills to manage sports teams, organize events, or work in sports sponsorship, opening doors in national governing bodies, leisure facilities, or sports marketing companies. Completed students also have the option to progress onto postgraduate qualifications to further enhance their careers.

FAQs

What are the entry requirements for the Sports Management BA (Hons)?

Applicants need CCC at A-level, a T-level grade of Pass with a core component of grade C, or a BTEC profile of MMM, including other Level 3 qualifications with at least 96 UCAS Tariff points.

Is work placement available with this course?

Yes, the course offers an optional 48-week paid placement, providing valuable industry experience without tuition fees during that year.