BA (Hons) in Digital Marketing and Public Relations, Queen Margaret University

Edinburgh,

48 Months

Check Eligibility

About this course

This course is designed to equip you with strategic insight, practical skills, and industry experience in digital marketing and public relations. You'll get hands-on with digital tools like Adobe Creative Cloud, Google Analytics, and Hootsuite, preparing you for a fast-paced industry. The curriculum emphasizes real-world client projects, campaign management, media storytelling, and content creation across various multimedia formats. A key feature is the four-week placement, offering workplace exposure both in the UK and abroad, enabling you to apply your learning professionally while building a network. Delivered through a mix of lectures, seminars, practical workshops, and online content, the program aims to develop both your creative and strategic thinking abilities, ensuring you are work-ready upon graduation.

Why this course is highly recommended

Graduates are highly sought after by employers such as the Scottish Government, Dentsu International, and Weber Shandwick, thanks to their up-to-date skills in marketing and PR. The program's focus on real-world projects, industry placements, and international collaborations positions students for success. The course’s recognition by industry bodies allows students to join associations like PRCA, CIPR, and the Marketing Society Scotland, which provides additional learning and networking opportunities. The combination of creative storytelling, practical use of digital tools, and industry experience ensures graduates are well-prepared for diverse roles within digital marketing, public relations, and event management sectors.

Specialisation

This program uniquely combines digital marketing and public relations, offering a holistic educational experience. It emphasizes integrated communication strategies, covering areas like social media, SEO, PPC, email marketing, and content creation. The course also offers expertise in media production, storytelling, event management, and research methods. Students can tailor their learning with elective modules, including topics such as political communication, media and society, and film media, and have opportunities for international projects and study abroad, especially through AIESEC Partner collaborations.

Course fees

Application fees

9.76L

1st year tuition fees

9.76L

Living cost

Degree requirements

Applicants should have Scottish Higher results of BBBB or at least BBCC, A Levels of BCC, and an IELTS score of 6.0 with no component below 5.5. Relevant subjects include English or Media Studies at Higher/A Level, with additional preferences for Maths at Nat 5/GCSE. Mature students and those with relevant experience are encouraged to apply, and pathways exist for applicants with HNC qualifications in relevant subjects, typically requiring a B in the graded unit.

English language test

IELTS

TOEFL

DUOLINGO

PTE

Career prospects

Graduates are prepared for roles such as Digital Marketing Manager, Public Relations Executive, Social Media Manager, Content Creator, SEO Strategist, Event Planner, and more. Starting salaries can be around £25,000 per year. The program’s industry connections, practical placements, and versatile skill set open opportunities in marketing agencies, charities, corporations, government bodies, and media organizations. The emphasis on real-world projects and cross-disciplinary knowledge equips students to succeed in various creative and managerial roles across sectors.

FAQs

What industry memberships can I join?

You can register as a student member of the PRCA, CIPR, and the Marketing Society Scotland, which offer industry events, networking, and additional professional development.

Can I study abroad?

Yes, students have the opportunity to study for one semester at a university overseas, especially through partnerships like Euroaula College in Barcelona.